South African human resource management for the public sector / Van der Westhuizen, Ernst.

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

cosmopolitanism / Charles Jones -- Part 3. Alternative perspectives: Intercultural relations at the limits of

sources, public relations and protests, and the symbolic and strategic circulation of meanings in the

-- Communicating with global publics: building a theoretical framework for international public relations / Paul S

Public relations -- Management -- Case studies.

Corporations -- Public relations -- Management.

-- Telecommunications -- PART III: DIPLOMACY WITHOUT DIPLOMATIC RELATIONS -- Introduction to Part III -- Disguised

party / James F. Scotton -- Advertising: wings for the media: Hong Cheng : public relations / Yan Jin

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity