South African human resource management for the public sector / Van der Westhuizen, Ernst.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

party management, economic policy, public health intervention, foreign affairs and race relations. If we

party / James F. Scotton -- Advertising: wings for the media: Hong Cheng : public relations / Yan Jin

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

for destination marketing organisations / Adrian Palmer -- A challenge of public relations financial

-- Telecommunications -- PART III: DIPLOMACY WITHOUT DIPLOMATIC RELATIONS -- Introduction to Part III -- Disguised