strategy -- Create Optimal workshop voucher -- User experience design -- Balsamiq voucher -- Web

-- Chart the future forward -- Research firms -- SMS aggregators -- Mobile web resources -- Mobile app

Project Snap Fitness Tablet App -- Case Project Go Web 2.0 Tablet App -- Case Project Pick Your Topic

relationships, too -- Coding procedures used in GTM -- Summary -- Exercises -- Web resources -- Further reading

-- 20.The emergence of the social web and its impact on corporate communications practices / Steve

universalism -- Key points -- Notes -- Recommended reading -- Useful web links -- 6.Environmental threats to

entrepreneurship: the social cloud innovation model / Joan Francesc Fondevila -- 7.Web 2.0 and social innovation

Closing -- Sputnik and Internet -- The Semantic Web.

Contents note continued: 10.The Motivating Effect of Antecedent Stimuli on the Web Shop: A Conjoint

Web -- 7.1.Introduction -- 7.2.Web Browser -- 7.2.1.Web Browser and Web Server Functions -- 7.2.2.Web

-- Mobile Services and Mobile Web -- Mobile Device Management -- Mobile Development Security -- Mobile

-- Computerized Adaptive Testing -- Web-Based Assessment -- Administering Surveys Online -- New Challenges