Consumer Behaviour 4e Roberts-Lombard, Mornay

-- Part 3: Customer Behavior and E-Marketing -- Part 4: Product and Price Decisions -- Part 5

Human behavior.

-- Personality -- Social behavior -- Stress, coping, and health -- Psychological disorders -- Treatment of

markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing

satisfaction : supporting maintained health behavior change -- Sport, physical activity, and physical education

Organisational behaviour : a contemporary South African perspective / Werner, Amanda, editor.

Management and organisational behaviour / Mullins, Laurie J.

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour /

: * What impact does advertising have on consumer behavior? What causes this impact? * What are the

, oligopoly, and monopolistic competition -- Games and strategic behavior -- Externalities and property rights

Behavior -- Guides to Ethical Behavior -- Chapter Summary -- Key Terms -- Review Questions -- Critical