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421. 
Cover image for The sustainable city
by 
Cohen, Steven, 1953 September 6- author.
Format: 
Regular print
Publication Date 
2018
Excerpt: 
sustainably managed organizations -- The role of politics and public policy in building sustainable cities
Available: Copies:
422. 
Cover image for What's your digital business model? : six questions to help you build the next-generation enterprise
by 
Weill, Peter, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Introduction: Building the next-generation enterprise -- What is the digital threat -- and
Available: Copies:
423. 
Cover image for Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
meaning over time -- 5. The beginnings-new brand co-creation -- 6. Building and maintaining a brand
Available: Copies:
424. 
Cover image for Retail management : a strategic approach.
by 
Berman, Barry, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Preface -- An overview of strategic retail management -- An introduction to retailing -- Building
Available: Copies:
425. 
Cover image for Management information systems managing the digital firm
by 
Laudon, Kenneth C. 1944- VerfasserIn.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Enhancing decision making -- Building and managing systems -- Building information systems -- Managing
Available: Copies:
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
The nature of relationship marketing and customer relationship management -- Building relationships
Available: Copies:
427. 
Cover image for Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
. Brand equity and brand building -- Brand equity -- Brand communication -- Measuring brand performance
Available: Copies:
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
communications -- Managing demand and capacity -- Building customer relationships and loyalty -- Service recovery.
Available: Copies:
429. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building
Available: Copies:
430. 
Cover image for Statistics for business and economics
by 
Anderson, David R. (David Ray), 1941-
Format: 
Books
Publication Date 
2017
Excerpt: 
. Multiple Regression -- 16. Regression Analysis: Model Building -- 17. Time Series Analysis and Forecasting
Available: Copies:
431. 
Cover image for Handbook of research on citizen engagement and public participation in the era of new media
by 
Adria, Marco L., 1959- editor.
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
Mercy Anthony, Weiyu Zhang -- Building a new state from outrage: the case of Catalonia / Marc Perelló
Available: Copies:
432. 
Cover image for Java for dummies
by 
Burd, Barry, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Getting started with Java. All about Java ; All about software ; Using the basic building blocks
Available: Copies:
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