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421. 
Cover image for Electronic commerce 2004 : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2004
Excerpt: 
-commerce strategy and global EC -- 16. Launching a successful online business -- 17. Legal, ethical, and societal
Available: Copies:
by 
Frenzel, Carroll W.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Managing e-business applications -- pt. 4. Superior practices in managing systems. Developing and managing
Available: Copies:
423. 
Cover image for The origin of brands : discover the natural laws of product innovation and business survival
by 
Ries, Al.
Format: 
Books
Publication Date 
2004
Excerpt: 
The origin of brands : discover the natural laws of product innovation and business survival / Ries
Available: Copies:
424. 
Cover image for The business of brands
by 
Miller, Jon, 1971-
Format: 
Books
Publication Date 
2004
Excerpt: 
The business of brands / Miller, Jon, 1971-
Available: Copies:
425. 
Cover image for Strategy : winning in the marketplace : core concepts, analytical tools, cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2004
Excerpt: 
Strategy : winning in the marketplace : core concepts, analytical tools, cases / Thompson, Arthur A
Available: Copies:
426. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
Business marketing management : a strategic view of industrial and organizational markets / Hutt
Available: Copies:
427. 
Cover image for Introduction to marketing
by 
Strydom, Johan.
Format: 
Books
Publication Date 
2004
Excerpt: 
marketing strategy -- Ch. 12 Marketing and the Internet -- Ch. 13 Service marketing and client service.
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by 
Chin, Gary.
Format: 
Books
Publication Date 
2004
Excerpt: 
portfolio management: aligning tactical projects with business strategy -- Integrating portfolio and project
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by 
Butterfield, Leslie, 1952-
Format: 
Books
Publication Date 
2003
Excerpt: 
AdValue : twenty ways advertising works for business / Butterfield, Leslie, 1952-
Available: Copies:
by 
Williams, Jan R.
Format: 
Books
Publication Date 
2003
Excerpt: 
Statement Analysis Comprehensive Problem 3 Tootsie Roll Industries, Inc. -- Chapter 15 Global Business and
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by 
Pearce, John A.
Format: 
Books
Publication Date 
2003
Excerpt: 
building shareholder value -- Strategy implementation: Implementing strategy through short-term objectives
Available: Copies:
432. 
Cover image for Business & society : ethics and stakeholder management
by 
Carroll, Archie B.
Format: 
Books
Publication Date 
2003
Excerpt: 
Business & society : ethics and stakeholder management / Carroll, Archie B.
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