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421. 
Cover image for Buyology : how everything we believe about why we buy is wrong
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer behavior.
Available: Copies:
422. 
Cover image for DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Format: 
Books
Publication Date 
2008
Excerpt: 
: Consumers in Control Consumer Generated Content -- Consumers taking control the consumer as the "programmer
Available: Copies:
by 
Grip (Firm : Chicago, Ill.)
Format: 
Books
Publication Date 
2008
Excerpt: 
. The package of a product often times makes or breaks a sale - consumers are drawn to certain colors
Available: Copies:
425. 
Cover image for Marketing success stories : South African case studies
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Circulating what consumers want -- Retail Park Stationers -- Branding through publicity: labour movement
Available: Copies:
426. 
Cover image for Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
Available: Copies:
427. 
Cover image for Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior : buying, having, and being / Solomon, Michael R.
Available: Copies:
428. 
Cover image for Packaging makeovers : graphic redesign for market change
by 
King-Gordon, Stacey.
Format: 
Books
Publication Date 
2007
Excerpt: 
well as for the messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be
Available: Copies:
429. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Organization -- Products and Services for Consumers -- Products and Consumers for Businesses I-- nternational
Available: Copies:
430. 
Cover image for Sport marketing
by 
Mullin, Bernard James.
Format: 
Books
Publication Date 
2007
Excerpt: 
consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in
Available: Copies:
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