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421.

Brand failures : the truth about the 100 biggest branding mistakes of all time

Haig, Matt.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures

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Books

Publication Date

2003

Excerpt:

Brand name products -- Marketing.

Available: Copies:

422.

Corporate reputation and competitiveness

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Management.

Available: Copies:

423.

History after apartheid : visual culture and public memory in a democratic South Africa

Coombes, Annie E.

Table of contents http://catdir.loc.gov/catdir/toc/ecip042/2003007682.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010300260&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2003

Excerpt:

-- New histories for old : museological strategies -- What's in a name? : the place of "ethnicity" in the

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424.

AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html

Format:

Books

Publication Date

2003

Excerpt:

Advertising -- Brand name products.

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425.

The encyclopaedia of brands and branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- South Africa.

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426.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis Strategic brand management

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Management.

Available: Copies:

427.

AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=288850
ebrary http://site.ebrary.com/id/10169897
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104763
MyiLibrary http://www.myilibrary.com?id=96636
Taylor & Francis http://www.tandfebooks.com/isbn/9780080471877

Format:

Electronic Resources

Publication Date

2003

Excerpt:

Advertising -- Brand name products.

Available: Copies:

428.

History after apartheid : visual culture and public memory in a democratic South Africa

Coombes, Annie E.

Table of contents http://catdir.loc.gov/catdir/toc/ecip042/2003007682.html

Format:

Books

Publication Date

2003

Excerpt:

-- New histories for old : museological strategies -- What's in a name? : the place of "ethnicity" in the

Available: Copies:

429.

The 22 immutable laws of branding

Ries, Al.

Format:

Books

Publication Date

2003 1999

Excerpt:

Brand name products -- Management.

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430.

How to do everything with Microsoft Office FrontPage 2003

Plotkin, David.

Table of contents http://catdir.loc.gov/catdir/toc/mh051/2004351496.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2004351496.html

Format:

Books

Publication Date

2003

Excerpt:

Site Settings -- Change the Web Site Name -- Add Parameters -- Set the Scripting Language -- Delete

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431.

United we brand : how to create a cohesive brand that's seen, heard, and remembered

Moser, Mike, 1953-

Table of contents http://catdir.loc.gov/catdir/toc/fy042/2002152610.html

Format:

Books

Publication Date

2003

Excerpt:

Brand name products.

Available: Copies:

432.

The naked employee : how technology is compromising workplace privacy

Lane, Frederick S., 1963-

Books24x7 http://www.books24x7.com/marc.asp?bookid=5191
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=148991
http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?isbn=0814471498

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Electronic Resources

Publication Date

2003

Excerpt:

-- Identification : your name is not enough -- We're from the government and we're here to help -- Watching what you

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