-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

party management, economic policy, public health intervention, foreign affairs and race relations. If we

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

Customer relations.

Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on

than a public good. Instead of pitting the public against the private, and the state against the market

Public relations.

Interpersonal relations -- Government policy -- Great Britain.

United States -- Foreign relations -- Public opinion.