-- Communicating with global publics: building a theoretical framework for international public relations / Paul S

Corporations -- Public relations -- Management.

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

Customer relations.

-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations

Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on

than a public good. Instead of pitting the public against the private, and the state against the market

Public relations.

Public relations.