-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

party management, economic policy, public health intervention, foreign affairs and race relations. If we

for destination marketing organisations / Adrian Palmer -- A challenge of public relations financial

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations

Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on

than a public good. Instead of pitting the public against the private, and the state against the market

Public relations.

Public relations -- Problems, exercises, etc.

Public relations.