cosmopolitanism / Charles Jones -- Part 3. Alternative perspectives: Intercultural relations at the limits of

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

than a public good. Instead of pitting the public against the private, and the state against the market

Public relations.

Firms. -- Public Relations Firms. -- Film and Video Production. -- Music Festivals. -- Churches

Public relations.

Corporations -- Public relations.

Public relations -- Problems, exercises, etc.

Interpersonal relations -- Government policy -- Great Britain.