-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

Customer relations.

private life of public relations -- The propaganda puzzle -- The dark arts -- insight in to the Sunday

than a public good. Instead of pitting the public against the private, and the state against the market

Public relations.

Public relations -- Problems, exercises, etc.

Interpersonal relations -- Government policy -- Great Britain.