Public relations -- Management -- Case studies.

party / James F. Scotton -- Advertising: wings for the media: Hong Cheng : public relations / Yan Jin

cosmopolitanism / Charles Jones -- Part 3. Alternative perspectives: Intercultural relations at the limits of

-- Communicating with global publics: building a theoretical framework for international public relations / Paul S

Corporations -- Public relations -- Management.

Customer relations.

-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations

Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

private life of public relations -- The propaganda puzzle -- The dark arts -- insight in to the Sunday

Interpersonal relations -- Government policy -- Great Britain.

United States -- Foreign relations -- Public opinion.