Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

More to the mural : an exploratory study into the Cape Town street art and grafitti community

Brand space : exploring physical space for brand-building : an informed perspective

Media portrays ideals of beauty that condition and lead women to make use of cosmetic surgery : does media play a crucial role in influencing women to make use of current aesthethic technologies as aim to reach a supposed ideal of beauty?

An analysis of how brand reputation affects female consumer choice of cigarette brands

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

The student as person brand : the extent to which Crawford College Sandton shape its students' identities

The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburg

Building powerful South African brands through sensory branding

Public ownership of icons : Nelson Mandela as a case study

Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand