Drivers of re-branding

A Moyo case study : identifying key activities which drive a positive brand image

Assessing the efficiency of Chase Software in the Johannesburg-based agency

The personal brand identity of women based on the perception of their clothing

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

Tween time : a peak into the playground

Future predictions of television advertising revenue generation

Is a bird on the shelf worth bucks for the brand?

Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa

Deregulation of the oil industry in South Africa and its impact to South Africa's business

The mind

Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry