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Creating powerful brands in consumer, service and industrial markets

De Chernatony, L. (Leslie)

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Planning.

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Bush's brain : how Karl Rove made George W. Bush presidential

Moore, James, 1951-

Format:

Books

Publication Date

2003

Excerpt:

always stood above the rest. His name is Karl Rove. Dubbed the "man with the plan" by the President

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The ultimate book of business brands : insights from the world's 50 greatest brands.

Crainer, Stuart.

Format:

Books

Publication Date

2003

Excerpt:

Brand name products.

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No logo brands, globalization, resistance

Klein, Naomi, 1970-

Format:

Video disc

Publication Date

2003

Excerpt:

Brand name products -- Political aspects.

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Best practice cases in branding : lessons from the world's strongest brands

Keller, Kevin Lane, 1956-

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Management -- Case studies.

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AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=288850
ebrary http://site.ebrary.com/id/10169897
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104763
MyiLibrary http://www.myilibrary.com?id=96636
Taylor & Francis http://www.tandfebooks.com/isbn/9780080471877

Format:

Electronic Resources

Publication Date

2003

Excerpt:

Advertising -- Brand name products.

Available: Copies:

The naked employee : how technology is compromising workplace privacy

Lane, Frederick S., 1963-

Books24x7 http://www.books24x7.com/marc.asp?bookid=5191
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=148991
http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?isbn=0814471498

Format:

Electronic Resources

Publication Date

2003

Excerpt:

-- Identification : your name is not enough -- We're from the government and we're here to help -- Watching what you

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$Ellebrity : my angling and tangling with famous people

Lois, George.

Format:

Books

Publication Date

2003

Excerpt:

, Ralph Lauren: The First-Name Fame Game -- Bob Cousy, Whitey Ford, Boomer Esiason, Mrs. Alan King

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Warriors on the high wire : the balancing act of brand leadership in the twenty-first century

Gilmore, Fiona.

Format:

Books

Publication Date

2003 2001

Excerpt:

Brand name products.

Available: Copies:

10.

Corporate reputation and competitiveness

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Management.

Available: Copies:

11.

A new brand world : 8 principles for achieving brand leadership in the 21st century

Bedbury, Scott.

Format:

Books

Publication Date

2003 2002

Excerpt:

Brand name products.

Available: Copies:

12.

AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html

Format:

Books

Publication Date

2003

Excerpt:

Advertising -- Brand name products.

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