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433. 
Cover image for Scholars in the marketplace : the dilemmas of neo-liberal reform at Makerere University, 1989 - 2005
Scholars in the marketplace : the dilemmas of neo-liberal reform at Makerere University, 1989 - 2005
Scholars in the marketplace : the dilemmas of neo-liberal reform at Makerere University, 1989 - 2005
by 
Mamdani, Mahmood, 1946-
Format: 
Books
Publication Date 
2009
Excerpt: 
than a public good. Instead of pitting the public against the private, and the state against the market
Available: Copies:
435. 
Cover image for PR strategy and application : managing influence
PR strategy and application : managing influence
PR strategy and application : managing influence
by 
Coombs, W. Timothy.
Format: 
Books
Publication Date 
2009
Excerpt: 
Public relations -- Problems, exercises, etc.
Available: Copies:
436. 
Cover image for Strategic issues management : organizations and public policy challenges
Strategic issues management : organizations and public policy challenges
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2009
Excerpt: 
Public relations.
Available: Copies:
437. 
Cover image for The library PR handbook : high-impact communications
The library PR handbook : high-impact communications
The library PR handbook : high-impact communications
by 
Gould, Mark R.
Format: 
Books
Publication Date 
2009
Excerpt: 
Libraries -- Public relations -- Handbooks, manuals, etc.
Available: Copies:
439. 
Cover image for New strategies for reputation management : gaining control of issues, crises and corporate social responsibility
New strategies for reputation management : gaining control of issues, crises and corporate social responsibility
by 
Griffin, Andrew.
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
Corporations -- Public relations.
Available: Copies:
440. 
Cover image for Faith-based marketing : the guide to reaching 140 million Christian consumers
Faith-based marketing : the guide to reaching 140 million Christian consumers
Faith-based marketing : the guide to reaching 140 million Christian consumers
by 
Stielstra, Greg.
Format: 
Books
Publication Date 
2009
Excerpt: 
Firms. -- Public Relations Firms. -- Film and Video Production. -- Music Festivals. -- Churches
Available: Copies:
441. 
Cover image for Writing for television, radio, new media
Writing for television, radio, new media
by 
Hilliard, Robert L., 1925-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1104/2007922064-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007922064-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007922064-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Film -- External Professional -- Application : Video -- External Information and Public Relations
Available: Copies:
442. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
Available: Copies:
443. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
2008
Excerpt: 
: public relations, sponsorship, and corporate advertising.
Available: Copies:
444. 
Cover image for Building brand momentum : strategies for achieving critical mass
Building brand momentum : strategies for achieving critical mass
Building brand momentum : strategies for achieving critical mass
by 
Sevier, Robert A. (Robert Allen), 1955-
Format: 
Books
Publication Date 
2008
Excerpt: 
Universities and colleges -- Public relations -- United States.
Available: Copies:
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