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Print
by 
French, Wendell L., 1923-
Format: 
Books
Publication Date 
1999
Excerpt: 
Development --- 6. Managing the OD Process --- 7. Action Research and Organization Development ---- III. OD
Available: Copies:
4466. 
Cover image for Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Planning for Market Selection Decisions -- Research Tools for Understanding Sports Consumers
Available: Copies:
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
1999
Excerpt: 
, Position and the Marketing Mix -- 3. Marketing Planning -- 4. Buyer Behaviour -- 5. Marketing Research -- 6
Available: Copies:
4468. 
Cover image for Media studies : texts, institutions, and audiences
by 
Taylor, Lisa, 1966-
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Epilogue: Research methods in media studies.
Available: Copies:
4469. 
Cover image for Social psychology
by 
Aronson, Elliot.
Format: 
Books
Publication Date 
1999
Excerpt: 
Introduction to social psychology -- Methodology: how social psychologists do research -- Social
Available: Copies:
4470. 
Cover image for Advertising to children : concepts and controversies
by 
Macklin, M. Carole.
Format: 
Books
Publication Date 
1999
Excerpt: 
advertising impacts the children themselves." "Advertising to Children presents research designed to stimulate
Available: Copies:
4471. 
Cover image for Handbook of creativity
by 
Sternberg, Robert J.
Format: 
Books
Publication Date 
1999
Excerpt: 
/ Raymond S. Nickerson -- Prodigies and creativity / Michael J.A. Howe -- Fifty years of creativity research
Available: Copies:
4472. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1999
Excerpt: 
through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global
Available: Copies:
4473. 
Cover image for Excellence in advertising : the IPA guide to best practice
by 
Butterfield, Leslie, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
qualitative research : a researcher's perspective / Roddy Glen -- Creative briefing / Gary Duckworth
Available: Copies:
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
unanswered questions, research in the field of the entertainment-education strategy is both necessary and
Available: Copies:
by 
Aldrich, Douglas F.
Format: 
Books
Publication Date 
1999
Excerpt: 
"Based on research developed within A. T. Kearney, this resource provides a logical, step
Available: Copies:
4476. 
Cover image for Soft systems methodology : a 30-year retrospective ; Systems thinking, systems practice
by 
Checkland, Peter.
Format: 
Books
Publication Date 
1999
Excerpt: 
Movement. Ch. 4. Some Systems Thinking -- Pt. 2. Systems Practice - Action Research to Establish the Use of
Available: Copies:
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