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4501. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1999
Excerpt: 
through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global
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4502. 
Cover image for Excellence in advertising : the IPA guide to best practice
by 
Butterfield, Leslie, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
qualitative research : a researcher's perspective / Roddy Glen -- Creative briefing / Gary Duckworth
Available: Copies:
4503. 
Cover image for Lesikar's basic business communication
by 
Lesikar, Raymond Vincent.
Format: 
Books
Publication Date 
1999
Excerpt: 
-cultural communication -- Correctness of communication -- Business research methods.
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by 
Moffitt, Mary Anne, 1944-
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Research Strategies / Research Planning -- Sampling -- The Research Process -- Data Analysis and Statistics
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by 
Heil, Scott.
Format: 
Books
Publication Date 
1999
Excerpt: 
London : Gale Research,
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4506. 
Cover image for Strategy pure and simple II : how winning companies dominate their competitors
by 
Robert, Michel, 1941-
Format: 
Books
Publication Date 
1998
Excerpt: 
"Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert
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by 
Burgess, Steven M.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing research -- South Africa.
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by 
Hartley, Robert F., 1927-
Format: 
Books
Publication Date 
1998
Excerpt: 
in Europe. Coca-Cola's classic blunder: the failure of marketing research. Elizabeth Taylor has
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by 
Steel, Jon.
Format: 
Books
Publication Date 
1998
Excerpt: 
: Uncovering the Truth and Stimulating Creative Ideas through Research -- The Fisherman's Guide: The Importance
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4510. 
Cover image for The competitive advantage of nations : with a new introduction
by 
Porter, Michael E., 1947-
Format: 
Books
Publication Date 
1998 1990
Excerpt: 
"Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the
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4511. 
Cover image for Harvard business review on knowledge management.
Format: 
Books
Publication Date 
1998
Excerpt: 
to make experience your company's best teacher / Art Kleiner and George Roth -- Research that
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4512. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
You'll learn all about cutting-edge research techniques KB & P and other front-running agencies
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