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4501.

Advertising to children : concepts and controversies

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

advertising impacts the children themselves." "Advertising to Children presents research designed to stimulate

Available: Copies:

4502.

International marketing

Cateora, Philip R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html

Format:

Books

Publication Date

1999

Excerpt:

through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global

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4503.

Excellence in advertising : the IPA guide to best practice

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html

Format:

Books

Publication Date

1999

Excerpt:

qualitative research : a researcher's perspective / Roddy Glen -- Creative briefing / Gary Duckworth

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4504.

Mastering information skills

Behrens, S. J. (Shirley J.)

Format:

Books

Publication Date

1999

Excerpt:

Research -- Methodology -- Handbooks, manuals, etc.

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4505.

Campaign strategies and message design : a practitioner's guide from start to finish

Moffitt, Mary Anne, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1999

Excerpt:

-- Research Strategies / Research Planning -- Sampling -- The Research Process -- Data Analysis and Statistics

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4506.

The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television

Bouman, Martine (M.P.A.), 1954-

Format:

Books

Publication Date

1999

Excerpt:

unanswered questions, research in the field of the entertainment-education strategy is both necessary and

Available: Copies:

4507.

Television and new media audiences

Seiter, Ellen, 1957-

Format:

Books

Publication Date

1999 1998

Excerpt:

Television viewers -- Research -- United States.

Available: Copies:

4508.

Mastering the digital marketplace : practical strategies for competitiveness in the new economy

Aldrich, Douglas F.

Format:

Books

Publication Date

1999

Excerpt:

"Based on research developed within A. T. Kearney, this resource provides a logical, step

Available: Copies:

4509.

Propaganda and persuasion

Jowett, Garth.

Format:

Books

Publication Date

1999

Excerpt:

developing audiences, propaganda and persuasion theory and research, and the use of propaganda in

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4510.

Marketing mistakes and successes

Hartley, Robert F., 1927-

Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html

Format:

Books

Publication Date

1998

Excerpt:

in Europe. Coca-Cola's classic blunder: the failure of marketing research. Elizabeth Taylor has

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4511.

Truth, lies, and advertising : the art of account planning

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

: Uncovering the Truth and Stimulating Creative Ideas through Research -- The Fisherman's Guide: The Importance

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4512.

The competitive advantage of nations : with a new introduction

Porter, Michael E., 1947-

Sample text http://catdir.loc.gov/catdir/samples/simon031/98009584.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/98009584-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1549549&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98009584.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/98009584.html

Format:

Books

Publication Date

1998 1990

Excerpt:

"Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the

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