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265. 
Cover image for Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Format: 
Books
Publication Date 
1998
Excerpt: 
: Uncovering the Truth and Stimulating Creative Ideas through Research -- The Fisherman's Guide: The Importance
Available: Copies:
266. 
Cover image for The competitive advantage of nations : with a new introduction
by 
Porter, Michael E., 1947-
Format: 
Books
Publication Date 
1998 1990
Excerpt: 
"Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the
Available: Copies:
267. 
Cover image for Harvard business review on knowledge management.
Format: 
Books
Publication Date 
1998
Excerpt: 
to make experience your company's best teacher / Art Kleiner and George Roth -- Research that
Available: Copies:
268. 
Cover image for Mass media, towards the millennium : the South African handbook of mass communication
by 
De Beer, A. S. (Arrie)
Format: 
Books
Publication Date 
1998
Excerpt: 
management ; Mass media research ; Career and training opportunities ; Media policy ; Trends in information
Available: Copies:
269. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
You'll learn all about cutting-edge research techniques KB & P and other front-running agencies
Available: Copies:
270. 
Cover image for The competitive advantage of nations : with a new introduction
by 
Porter, Michael E., 1947-
Format: 
Books
Publication Date 
1998
Excerpt: 
Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the
Available: Copies:
271. 
Cover image for Designing, managing, and improving operations
by 
Upton, David M., 1959-
Format: 
Books
Publication Date 
1998
Excerpt: 
Operations research.
Available: Copies:
272. 
Cover image for Consumer behavior and marketing action
by 
Assael, Henry.
Format: 
Books
Publication Date 
1998
Excerpt: 
Motivational research (Marketing)
Available: Copies:
273. 
Cover image for Business marketing
by 
Brierty, Edward G., 1925-
Format: 
Books
Publication Date 
1998
Excerpt: 
Market Research -- Ch. 7. Demand Analysis and Sales Forecasting -- Ch. 8. Market Segmentation, Targeting
Available: Copies:
274. 
Cover image for The role of psychological tests in education in South Africa : issues, controversies, and benefits
by 
Owen, K.
Format: 
Books
Publication Date 
1998
Excerpt: 
Human Sciences Research Council ; Thorold's Africana Books [distributor],
Available: Copies:
275. 
Cover image for Directing the documentary
by 
Rabiger, Michael.
Format: 
Books
Publication Date 
1998
Excerpt: 
Projects -- Pt. 4. Preproduction. 8. Initial Research and the Proposal. 9. Research Leading Up to the Shoot
Available: Copies:
276. 
Cover image for Econometrics and data analysis for developing countries
by 
Mukherjee, Chandan.
Format: 
Books
Publication Date 
1998
Excerpt: 
Pt. I. Foundations of data analysis. 1. Model specification and applied research. 2. Modelling an
Available: Copies:
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