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4537. 
Cover image for Mass media, towards the millennium : the South African handbook of mass communication
by 
De Beer, A. S. (Arrie)
Format: 
Books
Publication Date 
1998
Excerpt: 
management ; Mass media research ; Career and training opportunities ; Media policy ; Trends in information
Available: Copies:
4538. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
You'll learn all about cutting-edge research techniques KB & P and other front-running agencies
Available: Copies:
by 
Upton, David M., 1959-
Format: 
Books
Publication Date 
1998
Excerpt: 
Operations research.
Available: Copies:
4540. 
Cover image for The concise Blackwell encyclopedia of management
by 
Cooper, Cary L. (Cary Lynn), 1940-
Format: 
Books
Publication Date 
1998
Excerpt: 
manager it will be a one-stop guide to today's management theory, research and practice.
Available: Copies:
4541. 
Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs
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4542. 
Cover image for Symbolic images in art as therapy
by 
Simon, R. M. (Rita M.), 1921-
Format: 
Books
Publication Date 
1997
Excerpt: 
. Art therapy with a maltreated child -- 10. Research into styles in art.
Available: Copies:
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1997
Excerpt: 
target market -- 2. Marketing decision support systems and marketing research -- 3. Consumer behavior
Available: Copies:
by 
Nelson, Miriam E.
Format: 
Books
Publication Date 
1997
Excerpt: 
Miriam E. Nelson's research created news worldwide when the results were published in the Journal
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4545. 
Cover image for Tourism : how effective management makes the difference
by 
Doswell, Roger.
Format: 
Books
Publication Date 
1997
Excerpt: 
and Management Strategies. 11. Managing the GTA, regulation and research. 12. Managing marketing. 13
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by 
Phares, E. Jerry.
Format: 
Books
Publication Date 
1997
Excerpt: 
Revolution, Dissent, and Revision. Ch. 4. Psychoanalytic Theory: Research, Assessment, and Evaluation. Ch. 5
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4547. 
Cover image for English for academic purposes : a guide and resource book for teachers
by 
Jordan, R. R.
Format: 
Books
Publication Date 
1997
Excerpt: 
-specific language -- Ch. 18. Materials design and production -- Ch. 19. Concerns and research -- App. 1. Recommended
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by 
McQuail, Denis.
Format: 
Books
Publication Date 
1997
Excerpt: 
traditions and fields of audience research. This informative volume explains the contrast between social
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