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313. 
Cover image for Marketing aesthetics : the strategic management of brands, identity, and image
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
1997
Excerpt: 
research tools for aesthetics management -- Protecting aesthetics and identity -- Global identity
Available: Copies:
314. 
Cover image for The successful marketing plan : a disciplined and comprehensive approach
by 
Hiebing, Roman G.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Execution. Ch. 19. Plan Execution -- pt. 4. Evaluation. Ch. 20. Plan Evaluation. Ch. 21. Marketing Research
Available: Copies:
315. 
Cover image for Global information and world communication : new frontiers in international relations
by 
Mowlana, Hamid, 1937-
Format: 
Books
Publication Date 
1997
Excerpt: 
communication research: from functionalism to postmodernism and beyond -- The unfinished revolution: the crisis
Available: Copies:
316. 
Cover image for Tourism : how effective management makes the difference
by 
Doswell, Roger.
Format: 
Books
Publication Date 
1997
Excerpt: 
and Management Strategies. 11. Managing the GTA, regulation and research. 12. Managing marketing. 13
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317. 
Cover image for English for academic purposes : a guide and resource book for teachers
by 
Jordan, R. R.
Format: 
Books
Publication Date 
1997
Excerpt: 
-specific language -- Ch. 18. Materials design and production -- Ch. 19. Concerns and research -- App. 1. Recommended
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318. 
Cover image for Audience analysis
by 
McQuail, Denis.
Format: 
Books
Publication Date 
1997
Excerpt: 
traditions and fields of audience research. This informative volume explains the contrast between social
Available: Copies:
319. 
Cover image for Third World political ecology
by 
Bryant, Raymond L., 1961-
Format: 
Books
Publication Date 
1997
Excerpt: 
1. An Emerging Research Field -- 2. A Politicised Environment -- 3. The State -- 4. Multilateral
Available: Copies:
320. 
Cover image for Tensions of empire : colonial cultures in a bourgeois world
by 
Cooper, Frederick, 1947-
Format: 
Books
Publication Date 
1997
Excerpt: 
Between Metropole and Colony: Rethinking a Research Agenda / Ann Laura Stoler and Frederick Cooper
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321. 
Cover image for Utilization-focused evaluation : the new century text
by 
Patton, Michael Quinn.
Format: 
Books
Publication Date 
1997
Excerpt: 
Evaluation research (Social action programs) -- United States.
Available: Copies:
322. 
Cover image for The modernity of witchcraft : politics and the occult in postcolonial Africa = Sorcellerie et politique en Afrique : la viande des autres
by 
Geschiere, Peter.
Format: 
Books
Publication Date 
1997
Excerpt: 
other parts of eastern and southern Cameroon, as well as other anthropological research, to argue that
Available: Copies:
323. 
Cover image for Cultures and organizations : software of the mind
by 
Hofstede, Geert, 1928-
Format: 
Books
Publication Date 
1997
Excerpt: 
Organization -- Research.
Available: Copies:
324. 
Cover image for Society, state and market : a guide to competing theories of development
by 
Martinussen, John.
Format: 
Books
Publication Date 
1997
Excerpt: 
Development Research -- 3. Conceptions and Dimensions of Development -- 4. Major Theoretical Currents in
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