Search Results for Consumers

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445.

International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

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Books

Publication Date

2007

Excerpt:

Organization -- Products and Services for Consumers -- Products and Consumers for Businesses I-- nternational

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446.

Consumer behaviour in tourism

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer behaviour in tourism / Swarbrooke, John.

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447.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior / Schiffman, Leon G.

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448.

Preattentive processing of web advertising

Yoo, Chan Yun.

Table of contents only http://www.loc.gov/catdir/toc/ecip0717/2007018343.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior.

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449.

Consumer culture and postmodernism

Featherstone, Mike.

Format:

Books

Publication Date

2007

Excerpt:

Consumer culture and postmodernism / Featherstone, Mike.

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450.

Advertising in modern and postmodern times

Odih, Pamela.

Publisher description http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html

Format:

Books

Publication Date

2007

Excerpt:

. Filling a critical gap in the literature, it examines the forms of consumer subjectivity resulting from

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451.

The satisfied customer : winners and losers in the battle for buyer preference

Fornell, Claes.

Table of contents only http://www.loc.gov/catdir/toc/ecip0720/2007024932.html

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Books

Publication Date

2007

Excerpt:

Consumers' preferences.

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452.

Buyer behaviour : understanding consumer psychology and marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus

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453.

Sport marketing

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in

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454.

Explorations of marketing in society

Gundlach, Gregory T. (Gregory Thomas)

Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior.

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455.

Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship

Swanepoel, Clayton.

Format:

Manuscript

Publication Date

2007

Excerpt:

consumer-brand relationship / Swanepoel, Clayton.

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456.

Cover image for The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

Swartz, Danielle.

Format:

Manuscript

Publication Date

2007

Excerpt:

and lack of consumer knowledge to benefit them? / Swartz, Danielle.

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