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445.

Before the brand : creating the unique DNA of an enduring brand identity

by

Perry, Alycia.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002152803.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002152803.html

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

446.

Cover image for AdValue : twenty ways advertising works for business

AdValue : twenty ways advertising works for business

by

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html

Format:

Books

Publication Date

2003

Excerpt:

Advertising -- Brand name products.

Available: Copies:

447.

Cover image for Brands and branding

Brands and branding

by

Clifton, Rita.

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Forecasting.

Available: Copies:

448.

Cover image for Best practice cases in branding : lessons from the world's strongest brands

Best practice cases in branding : lessons from the world's strongest brands

by

Keller, Kevin Lane, 1956-

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Management -- Case studies.

Available: Copies:

449.

Cover image for The hacker's handbook : the strategy behind breaking into and defending Networks

The hacker's handbook : the strategy behind breaking into and defending Networks

by

Young, Susan (Susan Elizabeth), 1968-

Format:

Books

Publication Date

2003

Excerpt:

and Layer 2 Protocols -- 8. The Protocols -- Pt. II. System and Network Penetration -- 9. Domain Name

Available: Copies:

450.

A new brand world : 8 principles for achieving brand leadership in the 21st century

by

Bedbury, Scott.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html

Format:

Books

Publication Date

2002

Excerpt:

Brand name products.

Available: Copies:

451.

Cover image for Zulu names

by

Koopman, Adrian.

Format:

Books

Publication Date

2002 1999

Excerpt:

Name.

Available: Copies:

452.

Cover image for IMC : using advertising and promotion to build brands

IMC : using advertising and promotion to build brands

by

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

453.

How come your brand isn't working hard enough? : the essential guide to brand management

by

Cheverton, Peter.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Brand name products.

Available: Copies:

454.

Cover image for Building strong brands

Building strong brands

by

Aaker, David A. (David Allen), 1938-

Format:

Books

Publication Date

2002 1996

Excerpt:

Brand name products -- Management.

Available: Copies:

455.

Cover image for The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

by

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

Brand name products.

Available: Copies:

456.

Brand leadership

Brand leadership

by

Aaker, David A., 1938-

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Management.

Available: Copies:

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Affinity Advertising and Publishing.

(14)

(9)

(8)

Kapferer, Jean-Noël.

(6)

Keller, Kevin Lane, 1956-

(6)

Aaker, David A.

(5)

Lindström, Martin, 1970-

(5)

Klein, Naomi, 1970-

(4)

(4)

Affinity Advertising & Publishing

(3)

(3)

De Chernatony, L. (Leslie)

(3)

Deitel, Harvey M., 1945-

(3)

Deitel, Paul J.

(3)

Morgan, Adam, 1969-

(3)

Roberts, Kevin, 1949-

(3)

Taylor, David, 1964-

(3)

Temporal, Paul.

(3)

Wheeler, Alina.

(3)

Affirnity Advertising and Publishing

(2)

American Institute of Graphic Arts.

(2)

(2)

Bartholomew, Edwin F., author.

(2)

Bedbury, Scott.

(2)

Beetham, Helen, 1967-

(2)

Beverland, Michael, author.

(2)

Bovée, Courtland L., author.

(2)

Buckingham, Ian P., 1967-

(2)

Butterfield, Leslie, 1952-

(2)

Coombes, Annie E.

(2)

Copulsky, Jonathan R.

(2)

(2)

Demme, Jonathan, 1944-2017.

(2)

Denzin, Norman K.

(2)

Duncan, Tom (Thomas R.)

(2)

Eastwood, Clint, 1930-

(2)

(2)

Elliott, Richard H., author.

(2)

Fenichell, Stephen.

(2)

Gerstman, Richard.

(2)

Gilmore, Fiona.

(2)

Goddard, Simon.

(2)

Grant, John, 1964-

(2)

(2)

Hackley, Christopher E.

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

(2)

Harvard Business School.

(2)

Holt, Douglas B.

(2)

Hughes, David McDermott.

(2)

(2)

Independent Institute of Education. Vega School of Brand Leadership.

(2)

Institute of Practitioners in Advertising.

(2)

Joachimsthaler, Erich, 1956-

(2)

Knapp, Duane E.

(2)

(2)

Lincoln, Yvonna S.

(2)

(2)

Martini, Frederic, author.

(2)

McDonald, Malcolm.

(2)

(2)

Meyers, Herbert M.

(2)

Milligan, Andy.

(2)

Morrison, Toni.

(2)

Nath, Judi Lindsley, author.

(2)

Neumeier, Marty.

(2)

Percy, Larry, author.

(2)

Pervan, Simon, author.

(2)

(2)

Riezebos, H. J., 1960-

(2)

Rivkin, Steve, 1947-

(2)

Sadler, Eamonn.

(2)

Schmitt, Bernd.

(2)

Seybold, Patricia B.

(2)

Sharpe, Rhona, 1969-

(2)

Sunday times (Johannesburg, South Africa)

(2)

Tanenbaum, Andrew S., 1944-

(2)

Thill, John V., author.

(2)

Upshaw, Lynn B., 1947-

(2)

(2)

Walker, Rob, 1968-

(2)

Aaker, David A. (David Allen), 1938-

(1)

Aaker, David A., 1938-

(1)

Adamson, Allen P.

(1)

Affinity Advertising & Publishing.

(1)

Affinity Advertising and Publishing

(1)

Ahluwalia, Rohini, 1966-

(1)

Ahmad, Sameena.

(1)

(1)

(1)

(1)

Alfredson, Daniel, 1959-

(1)

Allen, David Bruce, 1951-

(1)

(1)

Alper, Loretta.

(1)

Altheide, Cory.

(1)

American Marketing Association.

(1)

Andersen, M. C. (Mitzi C.)

(1)

Andrews, Naveen, 1971-

(1)

(1)

Andrews, William L., 1946-

(1)

Angelico, Irene.

(1)

Angwin, Duncan, author.

(1)

(1)

Antonelli, Paola.

(1)

Appignanesi, Richard.

(1)

(1)

Arvidsson, Adam.

(1)

Ashworth, Chris.

(1)

Ashworth, G. J. (Gregory John)

(1)

Atkin, Douglas.

(1)

(1)

(1)

Baldwin, Clifton.

(1)

Balmert, Paul D., 1950-

(1)

Balnaves, Mark.

(1)

Barker, Chris, 1955-

(1)

Barlow, Janelle, 1943-

(1)

Barnard-Naudé, A. J.

(1)

(1)

Bauer, Andreas.

(1)

Beasley, Jeffrey S., 1955-

(1)

Beerbohm, Eric Anthony, 1975-.

(1)

Bell, David, 1965 February 12-

(1)

Ben-Jochannan, Yosef.

(1)

Benjamin, Walter.

(1)

Bennis, Warren G.

(1)

Benson, Paula, 1967-

(1)

Berg, Astrid, 1950-

(1)

(1)

Berman, Barry, author.

(1)

Bermann, Sandra, 1947-

(1)

Bernheimer, Charles, 1942-

(1)

Bernstein, Douglas A.

(1)

Bertwistle , Gary.

(1)

Bestley, Russell.

(1)

Beverland, Michael.

(1)

Bhattacharyya, Gargi, 1964-

(1)

(1)

Bierut, Michael.

(1)

Billings, Andrew C.

(1)

Binoche, Juliette, 1964-

(1)

Bjerre, Mogens, 1959-

(1)

Blackford, Russell, 1954-

(1)

Blackwell, Lewis.

(1)

Blank, Andrew G.

(1)

Bodie, Zvi, author.

(1)

Bollier, David.

(1)

Bone, Mary Alice.

(1)

Books24x7, Inc.

(1)

Bordoloi, Sanjeev, author.

(1)

Bouchikhi, Hamid.

(1)

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(1)

Bradley, Harriet.

(1)

Branch, Alan E.

(1)

Brands and Branding, South Africa.

(1)

Brickhill, Paul.

(1)

Brooks, Adam, 1956-

(1)

Brooks, Paul, 1959-

(1)

Brue, Stanley L., 1945-

(1)

Buena Vista Home Entertainment (Firm)

(1)

Bueno, Bolivar J.

(1)

Burchill, Julie.

(1)

(1)

Butler, Judith, 1956-

(1)

Butterworth, Michael L.

(1)

Byrnes, David, 1947-

(1)

(1)

(1)

Call, Wendy (Wendy Louise), 1968-

(1)

Canadian Broadcasting Corporation.

(1)

Cankurtaran, Pinar, author.

(1)

Carvey, Harlan A.

(1)

Cascio, Wayne F.

(1)

Catherwood, Christopher.

(1)

(1)

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(1)

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(1)

(1)

Channel Four (Great Britain)

(1)

Chappell, Laura (Laura A.)

(1)

Chatterjee, Patrali, author.

(1)

Chevalier, Michel, 1943-

(1)

Cheverton, Peter.

(1)

Ching, Francis D. K., 1943-

(1)

Christopher, Chantell.

(1)

(1)

Chui, Wing Hong.

(1)

Chung, Yongkuk.

(1)

Cixous, Hélène, 1937-

(1)

Cloutier, Robert.

(1)

(1)

(1)

Collins, Crystal.

(1)

Collins, Stephen, 1947 October 1-

(1)

Collinson, Simon.

(1)

Collège de France.

(1)

Cooper, Angela.

(1)

Cooperrider, David L., writer of foreword.

(1)

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Brand name products.

(125)

Branding (Marketing)

(76)

Brand name products -- Management.

(62)

Advertising -- Brand name products.

(32)

Product management.

(32)

(24)

Brand name products -- South Africa.

(23)

(13)

Brand name products -- Case studies.

(12)

Corporations -- South Africa.

(12)

(12)

Business names.

(11)

Internet marketing.

(10)

(10)

(10)

(9)

Brand name products -- Marketing -- Management.

(9)

Corporate image.

(9)

Consumers' preferences -- South Africa.

(8)

Public relations.

(8)

Strategic planning.

(8)

Success in business.

(8)

Trademarks -- Design.

(8)

Brand name products -- Marketing.

(7)

Commercial art.

(7)

Consumers' preferences.

(7)

Trademarks -- South Africa.

(7)

Brand name products -- Planning.

(6)

(6)

Brand name products -- Forecasting.

(5)

Consumer behavior.

(5)

(5)

(5)

Microsoft Windows server.

(5)

New products -- Management.

(5)

Brand name products -- Great Britain.

(4)

Brand name products -- United States.

(4)

Branding (Marketing) -- Management.

(4)

Branding (Marketing) -- South Africa.

(4)

(4)

Customer relations.

(4)

Electronic commerce.

(4)

Electronic data processing personnel -- Certification.

(4)

(4)

(4)

International business enterprises -- Political aspects.

(4)

(4)

(4)

Microsoft software -- Examinations -- Study guides.

(4)

Produits de marque.

(4)

Strategisch management.

(4)

Strategisches Management.

(4)

(4)

Video recordings for the hearing impaired.

(4)

Advertising -- Psychological aspects.

(3)

Advertising -- Social aspects.

(3)

Advertising media planning.

(3)

(3)

Brand name products -- South Africa

(3)

Brand name products -- Political aspects.

(3)

Brand name products -- Psychological aspects.

(3)

Brand name products -- Public opinion.

(3)

Brand name products -- South Africa

(3)

Brand name products -- Valuation -- Management.

(3)

Brand name products -- Valuation.

(3)

Branding (Marketing) -- United States.

(3)

Business communication.

(3)

Business logistics.

(3)

Child development.

(3)

Computer networks.

(3)

Corporate culture.

(3)

Corporations -- South Africa

(3)

(3)

Creative ability in business.

(3)

Feminist theory.

(3)

(3)

(3)

Identity (Psychology)

(3)

International business enterprises -- Management.

(3)

International trade.

(3)

Logos (Symbols) -- Design.

(3)

(3)

Marques de commerce.

(3)

(3)

New York (State) -- New York.

(3)

(3)

Operating systems (Computers)

(3)

Organizational effectiveness.

(3)

(3)

Popular culture.

(3)

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(3)

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(3)

Produits de marque -- Commercialisation.

(3)

Produits de marque -- Gestion.

(3)

(3)

Relations publiques.

(3)

Relationship marketing.

(3)

Sales promotion.

(3)

Senses and sensation.

(3)

(3)

(3)

Social responsibility of business.

(3)

Social sciences -- Research -- Methodology.

(3)

South Africa -- Race relations.

(3)

Success in business -- South Africa.

(3)

TCP/IP (Computer network protocol)

(3)

(3)

Web sites -- Design.

(3)

World Wide Web.

(3)

Advertising -- Brand name products -- South Africa.

(2)

Aeronautics, Commercial -- Great Britain -- History.

(2)

Anti-apartheid movements -- South Africa.

(2)

Application software -- Development.

(2)

Art, South African -- 20th century.

(2)

Bedrijfsbeleid.

(2)

(2)

Brand name products -- Developing countries.

(2)

Brand name products -- Social aspects.

(2)

Branding (Marketing) -- Case studies.

(2)

Branding (Marketing) -- Developing countries.

(2)

Branson, Richard.

(2)

Business communication -- Case studies.

(2)

Business consultants.

(2)

Business names -- Management.

(2)

Business planning -- Problems, exercises, etc.

(2)

Businessmen -- Great Britain -- Biography.

(2)

Communication in marketing.

(2)

Communication in organizations -- Case studies.

(2)

Communication in organizations.

(2)

Computer networks -- Management.

(2)

Conflict of generations.

(2)

Consultants -- Marketing.

(2)

Corporate identity.

(2)

Criminal behavior.

(2)

(2)

Customer loyalty.

(2)

Customer relations -- Management.

(2)

Customer services.

(2)

Decision making -- Problems, exercises, etc.

(2)

(2)

Developmental psychology.

(2)

(2)

(2)

Employee motivation.

(2)

English poetry.

(2)

(2)

Films for the hearing impaired.

(2)

Financial engineering.

(2)

Gogói (Mozambique) -- Colonization.

(2)

Grafische vormgeving.

(2)

(2)

(2)

Historic sites -- Interpretive programs -- South Africa.

(2)

Historical museums -- South Africa.

(2)

Industrial design.

(2)

International business enterprises -- Public opinion.

(2)

International economic relations.

(2)

Internet advertising.

(2)

Internet domain names.

(2)

Internet programming.

(2)

Interpersonal relations.

(2)

JavaScript (Computer program language)

(2)

Land tenure -- Mozambique -- Gogói -- History.

(2)

Land tenure -- Zimbabwe -- Vhimba -- History.

(2)

Land use -- Mozambique -- Gogói -- History.

(2)

Land use -- Zimbabwe -- Vhimba -- History.

(2)

Law -- South Africa.

(2)

(2)

Marketing -- Management.

(2)

Marketing -- Psychological aspects.

(2)

Mass media -- United States.

(2)

Memory -- Social aspects -- South Africa.

(2)

Microeconomics.

(2)

Microsoft Windows (Computer file)

(2)

Microsoft software -- Examinations.

(2)

Monuments -- South Africa.

(2)

Organizational behavior.

(2)

Organizational change.

(2)

(2)

Personality (Law) -- South Africa.

(2)

Personnel management.

(2)

Politics in art.

(2)

Post-apartheid era -- South Africa.

(2)

Product management -- United States.

(2)

Productontwikkeling.

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Psychology, Industrial.

(2)

(2)

Qualitative research.

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(2)

(2)

(2)

(2)

(2)

(2)

Small business marketing.

(2)

South Africa -- Cultural policy.

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Success in business -- Great Britain -- Case studies.

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