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445.

Creating powerful brands in consumer, service and industrial markets

De Chernatony, L. (Leslie)

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Planning.

Available: Copies:

446.

Best practice cases in branding : lessons from the world's strongest brands

Keller, Kevin Lane, 1956-

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Management -- Case studies.

Available: Copies:

447.

The hacker's handbook : the strategy behind breaking into and defending Networks

Young, Susan (Susan Elizabeth), 1968-

Format:

Books

Publication Date

2003

Excerpt:

and Layer 2 Protocols -- 8. The Protocols -- Pt. II. System and Network Penetration -- 9. Domain Name

Available: Copies:

448.

A new brand world : 8 principles for achieving brand leadership in the 21st century

Bedbury, Scott.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html

Format:

Books

Publication Date

2002

Excerpt:

Brand name products.

Available: Copies:

449.

Building strong brands

Aaker, David A. (David Allen), 1938-

Format:

Books

Publication Date

2002 1996

Excerpt:

Brand name products -- Management.

Available: Copies:

450.

The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

Brand name products.

Available: Copies:

451.

Brand new brand thinking : brought to life by 11 experts who do

Baskin, Merry.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2003268680-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003268680-d.html

Format:

Books

Publication Date

2002

Excerpt:

Advertising -- Brand name products.

Available: Copies:

452.

Branding : from brief to finished solution

Mono (Firm)

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Case studies.

Available: Copies:

453.

Brand South Africa : alive with possibilities.

International Marketing Council of South Africa.

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- South Africa.

Available: Copies:

454.

The 2002 encyclopaedia of brands and branding in South Africa.

Sunday Times.

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- South Africa.

Available: Copies:

455.

Mobilising the audience

O'Regan, Tom.

Table of contents http://www.loc.gov/catdir/toc/fy032/2002391867.html

Format:

Books

Publication Date

2002

Excerpt:

the name": generational profiling through Generation X / Arts audiences: becoming audience

Available: Copies:

456.

A century of American icons : 100 products and slogans from the 20th century consumer culture

Cross, Mary, 1934-

Format:

Books

Publication Date

2002

Excerpt:

Advertising -- Brand name products -- United States -- History -- 20th century.

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