will reap the best outcome and sales.

, and finance -- Managing marketing for maximum sales -- Steering the business into the future.

advertising affects shareholder value / Leslie Butterfield -- How advertising drives sales and profits / John

: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion

bad. It also provides the keys to deepening relationships, up-selling customers, and keeping sales

., Mitch Bardwell, director sales training division -- Cisco Systems, Inc., Jere Brooks King, vice

: Translating Market Strategy into Sales Results -- 10. A Complex Sales Future: You Can Watch It Happen to You

Sales promotion -- Problems, exercises, etc.

Incentives -- Ch. 8. The Missionary Way of Life -- Ch. 9. Dispatches from the Sales Front -- Ch. 10. As for

Sales -- 7. Translating Global Vision into Local Action: Focus on Multicultural Teamwork and

advertising affects shareholder value / Leslie Butterfield -- How advertising drives sales and profits / John

, Production, Sales, Finance, Marketing. Features authentic texts, with exercises and answers. Suitable for