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445. 
Cover image for The adaptation industry : the cultural economy of contemporary literary adaptation
by 
Murray, Simone.
Format: 
Books
Publication Date 
2012
Excerpt: 
SOCIAL SCIENCE / Media Studies.
Available: Copies:
446. 
Cover image for Migration, diaspora, and information technology in global societies
by 
Fortunati, Leopoldina.
Format: 
Books
Publication Date 
2012
Excerpt: 
Information technology -- Social aspects.
Available: Copies:
447. 
Cover image for eHealth applications : promising strategies for health behavior change
by 
Noar, Seth M.
Format: 
Books
Publication Date 
2012
Excerpt: 
/ Ashley J. Beard -- Practice Implications and Future Directions -- 12.Using Social Media to Enhance Health
Available: Copies:
448. 
Cover image for Health industry communication : new media, new methods, new message
by 
Hicks, Nancy J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Health industry communication : new media, new methods, new message / Hicks, Nancy J.
Available: Copies:
449. 
Cover image for The content and context of hate speech : rethinking regulation and responses
by 
Herz, Michael E.
Format: 
Books
Publication Date 
2012
Excerpt: 
" and "terrorist" speech in the media -- Hate speech and comprehensive forms of life -- Hate speech and
Available: Copies:
450. 
Cover image for The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone
by 
Alpert, Jed.
Format: 
Books
Publication Date 
2012
Excerpt: 
Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place
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by 
Morris, Trevor.
Format: 
Books
Publication Date 
2012
Excerpt: 
present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online
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452. 
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media.
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453. 
Cover image for Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
strategy and execution -- 10. Media and contact strategy -- 11. Media choices: evaluating media options
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454. 
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
Viral to Digital to Social Media -- Case Study: Old Spice's "Smell Like a Man, Man": TV to Social Media
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455. 
Cover image for The Arab world unbound : tapping into the power of 350 million consumers
by 
Mahajan, Vijay, 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
paths to consumers The rise of social media Tapping into Arab e-commerce Using technology to recapture a
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by 
Herholdt, Johan.
Format: 
Books
Publication Date 
2012
Excerpt: 
management contributions to organisational performance -- Change management 2.0 : incorporating social media
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