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457.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

Available: Copies:

458.

Visual grammar

Leborg, Christian.

ebrary http://site.ebrary.com/id/10180690
Table of contents http://catdir.loc.gov/catdir/toc/ecip064/2005034807.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0738/2005034807-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0722/2005034807-d.html
Cover http://swbplus.bsz-bw.de/bsz258905239cov.htm

Format:

Books

Publication Date

2006 2004

Excerpt:

productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can

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459.

Advertising is dead : long live advertising!

Himpe, Tom.

Format:

Books

Publication Date

2006

Excerpt:

fragmentation and technology give to consumers to tune out the noise. The new buzzwords are guerrilla, stealth

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460.

The culture code : an ingenious way to understand why people around the world buy and live as they do

Rapaille, Clotaire.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior -- Psychological aspects.

Available: Copies:

461.

Convergence culture : where old and new media collide

Jenkins, Henry, 1958-

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip069/2006007358.html
Table of contents http://swbplus.bsz-bw.de/bsz256674078inh.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014993073&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues

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462.

The rebel sell : how the counterculture became consumer culture

Heath, Joseph, 1967-

Table of contents http://www.gbv.de/dms/bowker/toc/9781841126555.pdf

Format:

Books

Publication Date

2006 2005

Excerpt:

The rebel sell : how the counterculture became consumer culture / Heath, Joseph, 1967-

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463.

Cover image for The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

Seedat, Nisaa.

Format:

Manuscript

Publication Date

2006

Excerpt:

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision

Available: Copies:

464.

Cover image for Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their need

Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their need

Neumann, Kerryn.

Format:

Manuscript

Publication Date

2006

Excerpt:

for the authentic allows the consumer to create and demand brands and products that meet their need /

Available: Copies:

465.

Framed minds : a study of consumer agency in new media space

Minott, Cherie-Leigh.

Format:

Manuscript

Publication Date

2006

Excerpt:

Framed minds : a study of consumer agency in new media space / Minott, Cherie-Leigh.

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466.

The Century of the self. Episode 1, Happiness machines

Curtis, Adam.

Format:

Video disc

Publication Date

2006

Excerpt:

Consumers -- Psychology.

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467.

Information please : culture and politics in the age of digital machines

Poster, Mark.

Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006004595.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1668257&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015416028&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

everyday life -- Who controls digital culture? -- Everyday (virtual) life -- Consumers, users, and digital

Available: Copies:

468.

Amaze your customers! : creative tips on winning & keeping your customers

Zanetti, Daniel.

Table of contents http://www.loc.gov/catdir/toc/ecip062/2005030518.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer satisfaction.

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