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Convergence culture : where old and new media collide

Jenkins, Henry, 1958-

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Table of contents http://catdir.loc.gov/catdir/toc/ecip069/2006007358.html
Table of contents http://swbplus.bsz-bw.de/bsz256674078inh.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014993073&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2006

Excerpt:

fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues

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The lovemarks effect : winning in the consumer revolution

Roberts, Kevin, 1949-

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Books

Publication Date

2006

Excerpt:

The lovemarks effect : winning in the consumer revolution / Roberts, Kevin, 1949-

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The rebel sell : how the counterculture became consumer culture

Heath, Joseph, 1967-

Table of contents http://www.gbv.de/dms/bowker/toc/9781841126555.pdf

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Books

Publication Date

2006 2005

Excerpt:

The rebel sell : how the counterculture became consumer culture / Heath, Joseph, 1967-

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Lightning in a bottle : the proven system to create new ideas and products that work

Minter, David D.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024096.html

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Books

Publication Date

2006

Excerpt:

-- Bedrock: it's more than Fred & Wilma's hometown -- What interviews with thousands of consumers taught us

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Cover image for The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

Seedat, Nisaa.

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Manuscript

Publication Date

2006

Excerpt:

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision

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Cover image for Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their need

Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their need

Neumann, Kerryn.

Format:

Manuscript

Publication Date

2006

Excerpt:

for the authentic allows the consumer to create and demand brands and products that meet their need /

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Framed minds : a study of consumer agency in new media space

Minott, Cherie-Leigh.

Format:

Manuscript

Publication Date

2006

Excerpt:

Framed minds : a study of consumer agency in new media space / Minott, Cherie-Leigh.

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The National Credit Act explained

Otto, J. M. (Johannes Marthinus), 1952-

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Books

Publication Date

2006

Excerpt:

Consumer protection -- Law and legislation -- South Africa.

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Advertising campaign strategy : a guide to marketing communication plans

Parente, Donald.

Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html

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Books

Publication Date

2006

Excerpt:

part one : understanding clients and consumers -- Ch. 3. The research foundation, part two : market

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10.

Customer intelligence : from data to dialogue

Kelly, Sean, 1960-

Format:

Books

Publication Date

2006

Excerpt:

Consumers -- Research -- Data processing.

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11.

Billions : selling to the new Chinese consumer

Doctoroff, Tom.

Format:

Books

Publication Date

2006

Excerpt:

Billions : selling to the new Chinese consumer / Doctoroff, Tom.

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12.

Consumer behaviour

Wright, Ray, 1942-

Format:

Books

Publication Date

2006

Excerpt:

Consumer behaviour / Wright, Ray, 1942-

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