Faking it : the effect of counterfeit fashion capitals on consumer psyyche

Do hair care brands over promise and under deliver? : a study of brand promises and women's relationships with these promises

Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market

Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africa

Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypes

Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenue

The impact world trends have on the colours we consume

Heterotopic spaces in Johannesburg : a spatial exploration of the city and consumerism

Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

How post-apartheid South African national identity is inherently constructed in typography at Constitutional Hill

The symbolic landscape of the shopping mall within the retail built environment enhancing consumerism in a constructed space

Short left : should your brand go on a taxi ride?