Search Results for Public relations.

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457.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

Available: Copies:

458.

Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html

Format:

Books

Publication Date

2007

Excerpt:

Public relations.

Available: Copies:

459.

Essentials of corporate communication : implementing practices for effective reputation management

Riel, C. B. M. van.

Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2104000&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0651/2006005358-d.html

Format:

Books

Publication Date

2007

Excerpt:

Corporations -- Public relations.

Available: Copies:

460.

Sport marketing

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling

Available: Copies:

461.

Contemporary sport management

Parks, Janet B., 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022693.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport

Available: Copies:

462.

Media relations : issues and strategies

Johnston, Jane, 1961-

Format:

Books

Publication Date

2007

Excerpt:

Public relations -- Australia.

Available: Copies:

463.

Annual reports 101 : [what the numbers and the fine print can reveal about the true health of a company]

Thomsett, Michael C.

Table of contents http://www.loc.gov/catdir/toc/ecip0614/2006017174.html

Format:

Books

Publication Date

2007

Excerpt:

public relations document -- The auditing role: accounting culture and the audit mentality -- How the

Available: Copies:

464.

Africa after gender?

Cole, Catherine M.

Table of contents only http://www.loc.gov/catdir/toc/ecip0616/2006019762.html

Format:

Books

Publication Date

2007

Excerpt:

, and the public sphere in Africa / Let us be united in purpose : variations on gender relations in the

Available: Copies:

465.

Integrated business communication in a global marketplace

Stuart, Bonnye E.

Table of contents only http://www.loc.gov/catdir/toc/ecip073/2006034928.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006034928-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2006034928-b.html

Format:

Books

Publication Date

2007

Excerpt:

channels -- Ch. 6. Business communication, public relations and integrated marketing communication -- Ch. 7

Available: Copies:

466.

Public finance fundamentals

Moeti, Kabelo.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0801/2007327401-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0801/2007327401-d.html

Format:

Books

Publication Date

2007

Excerpt:

Finance, Public -- Law and legislation -- South Africa.

Available: Copies:

467.

Intergovernmental Fiscal Transfers : Principles and Practice

Boadway, Robin W., 1943-

Full text available from World Bank e-Library

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Public sector governance and accountability series

Available: Copies:

468.

Effective media coverage in 90 minutes

Lamb, Ted, 1944-

Format:

Books

Publication Date

2007

Excerpt:

Public relations.

Available: Copies:

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