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2617. 
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media.
Available: Copies:
2618. 
Cover image for Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
strategy and execution -- 10. Media and contact strategy -- 11. Media choices: evaluating media options
Available: Copies:
2619. 
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
Viral to Digital to Social Media -- Case Study: Old Spice's "Smell Like a Man, Man": TV to Social Media
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2620. 
Cover image for The Arab world unbound : tapping into the power of 350 million consumers
by 
Mahajan, Vijay, 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
paths to consumers The rise of social media Tapping into Arab e-commerce Using technology to recapture a
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2621. 
Cover image for The ASTD management development handbook : innovation for today's manager
by 
Haneberg, Lisa.
Format: 
Books
Publication Date 
2012
Excerpt: 
Workforce Social Competencies / Terrence Wing -- 34. Using Social Media to Create Systems of Engagement / CV
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2622. 
Cover image for Internet research skills
by 
Ó Dochartaigh, Niall.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Social media -- Email lists -- Discussion groups -- News -- Multimedia -- Exercises -- 7.Governments
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2623. 
Cover image for Cultural studies : theory and practice
by 
Barker, Chris, 1955-
Format: 
Books
Publication Date 
2012
Excerpt: 
articulated social -- Language And Psychoanalysis: Lacan -- The mirror phase -- The symbolic order -- The
Available: Copies:
2624. 
Cover image for Politics and the media
by 
Miller, Debra A.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media -- Political aspects.
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2625. 
Cover image for Programming Android
by 
Mednieks, Zigurd R.
Format: 
Books
Publication Date 
2012
Excerpt: 
, Identity, Sync, and Social Media --- 19. The Android Native Development Kit (NDK).
Available: Copies:
2626. 
Cover image for Seeing through race
by 
Mitchell, W. J. T. (William John Thomas), 1942-
Format: 
Books
Publication Date 
2012
Excerpt: 
issues, Mitchell contends that race remains essential to our understanding of social reality. Race is not
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by 
Herholdt, Johan.
Format: 
Books
Publication Date 
2012
Excerpt: 
management contributions to organisational performance -- Change management 2.0 : incorporating social media
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2628. 
Cover image for Contemporary health studies : an introduction
by 
Warwick-Booth, Louise.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social medicine.
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