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by 
Godin, Seth.
Format: 
Books
Publication Date 
2005
Excerpt: 
Presents a group of business thinkers who draw on the philosophies of Seth Godin's Purple Cow
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2. 
Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
; The new name ; What's in a name? -- 16. The designer as a business partner : Being a business partner
Available: Copies:
3. 
Cover image for Exploring corporate strategy : [text and cases]
by 
Johnson, Gerry.
Format: 
Books
Publication Date 
2005
Excerpt: 
Business planning -- Case studies.
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by 
Kruger, David.
Format: 
Books
Publication Date 
2005
Excerpt: 
Business logistics.
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5. 
Cover image for Don't tell mum I work on the rigs : she thinks I'm a piano player in a whorehouse
by 
Carter, Paul.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- 4. Saturation, 1995-96 -- 5. Killer mouse, 1996-97 -- 6. The devil's business, 1997-98 -- 7. The
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6. 
Cover image for Corporate social responsibility : doing the most good for your company and your cause
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2005
Excerpt: 
Social responsibility of business.
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7. 
Cover image for The HR value proposition
by 
Ulrich, David, 1953-
Format: 
Books
Publication Date 
2005
Excerpt: 
The premise of HR value -- External business realities -- External stakeholders : investors and
Available: Copies:
8. 
Cover image for The workforce scorecard : managing human capital to execute strategy
by 
Huselid, Mark A., 1961-
Format: 
Books
Publication Date 
2005
Excerpt: 
Harvard Business School Press,
Available: Copies:
9. 
Cover image for Contemporary strategy analysis
by 
Grant, Robert M., 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
scope, and the organization and management of the multi-business firm; and reconsider the shareholder
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10. 
Cover image for Guerrilla marketing for consultants : breakthrough tactics for winning profitable clients
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
Business consultants.
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11. 
Cover image for Intercultural communication in the global workplace
by 
Beamer, Linda.
Format: 
Books
Publication Date 
2005
Excerpt: 
International business enterprises -- Social aspects.
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12. 
Cover image for Introduction to international economics / Dominick Salvatore.
by 
Salvatore, Dominick.
Format: 
Books
Publication Date 
2005
Excerpt: 
text features 81 cases from economics and business (three to six per chapter). These real-world case
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