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73.

Cover image for Advertising campaign strategy : a guide to marketing communication plans

Advertising campaign strategy : a guide to marketing communication plans

by

Parente, Donald.

Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html

Format:

Books

Publication Date

2006

Excerpt:

part one : understanding clients and consumers -- Ch. 3. The research foundation, part two : market

Available: Copies:

74.

Cover image for Customer intelligence : from data to dialogue

Customer intelligence : from data to dialogue

by

Kelly, Sean, 1960-

Format:

Books

Publication Date

2006

Excerpt:

Consumers -- Research -- Data processing.

Available: Copies:

75.

Cover image for Amaze your customers! : creative tips on winning & keeping your customers

Amaze your customers! : creative tips on winning & keeping your customers

by

Zanetti, Daniel.

Table of contents http://www.loc.gov/catdir/toc/ecip062/2005030518.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer satisfaction.

Available: Copies:

76.

Cover image for Consumer behaviour

Consumer behaviour

by

Wright, Ray, 1942-

Format:

Books

Publication Date

2006

Excerpt:

Consumer behaviour / Wright, Ray, 1942-

Available: Copies:

77.

Cover image for Media/impact an introduction to mass media

Media/impact an introduction to mass media

by

Biagi, Shirley.

Format:

Books

Publication Date

2006

Excerpt:

the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages

Available: Copies:

78.

Cover image for Consumer behaviour

Consumer behaviour

by

Evans, Martin (Martin J.)

Format:

Books

Publication Date

2006

Excerpt:

Consumer behaviour / Evans, Martin (Martin J.)

Available: Copies:

79.

Cover image for Packaging girlhood : rescuing our daughters from marketers' schemes

Packaging girlhood : rescuing our daughters from marketers' schemes

Packaging girlhood : rescuing our daughters from marketers' schemes

by

Lamb, Sharon.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0659/2006002304-b.html

Format:

Books

Publication Date

2006

Excerpt:

Child consumers -- United States.

Available: Copies:

80.

Cover image for The must-have customer : 7 steps to winning the customer you haven't got

The must-have customer : 7 steps to winning the customer you haven't got

by

Gordman, Robert.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0629/2005052943-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2005052943-d.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer satisfaction.

Available: Copies:

81.

Cover image for The solution-centric organization

The solution-centric organization

by

Eades, Keith M.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0632/2006008289-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0632/2006008289-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006008289.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer satisfaction.

Available: Copies:

82.

Cover image for The affluent consumer : marketing and selling the luxury lifestyle

The affluent consumer : marketing and selling the luxury lifestyle

by

Michman, Ronald D.

Table of contents only http://www.loc.gov/catdir/toc/ecip0616/2006021766.html

Format:

Books

Publication Date

2006

Excerpt:

The affluent consumer : marketing and selling the luxury lifestyle / Michman, Ronald D.

Available: Copies:

83.

Cover image for Lifestyle market segmentation

Lifestyle market segmentation

by

Cahill, Dennis J.

Format:

Books

Publication Date

2006

Excerpt:

Consumers' preferences.

Available: Copies:

84.

Cover image for Tourism consumption and representation : narratives of place and self

Tourism consumption and representation : narratives of place and self

by

Meethan, Kevin.

Table of contents only http://www.loc.gov/catdir/toc/ecip0613/2006015906.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0723/2006015906-d.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(52)

Schiffman, Leon G.

(13)

Hawkins, Del I.

(10)

Kanuk, Leslie Lazar.

(9)

(7)

Olson, Jerry C. (Jerry Corrie), 1944-

(7)

Peter, J. Paul.

(7)

Affinity Advertising and Publishing.

(6)

Coney, Kenneth A.

(6)

Independent Institute of Education. Vega School

(6)

Lindström, Martin, 1970-

(6)

(5)

(5)

Solomon, Michael R.

(5)

Solomon, Michael R., author.

(5)

Blackwell, Roger D.

(4)

Cateora, Philip R.

(4)

Graham, John L.

(4)

Popcorn, Faith.

(4)

Underhill, Paco.

(4)

Bauman, Zygmunt, 1925-2017.

(3)

Belk, Russell W.

(3)

Brierley, Sean, 1966-

(3)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(3)

Evans, Martin (Martin J.)

(3)

Independent Institute of Education. Vega School.

(3)

Kotler, Philip.

(3)

McQuoid-Mason, David Jan.

(3)

Melville, N. J. (Neville John)

(3)

Pindyck, Robert S.

(3)

Rousseau, Deon.

(3)

Rubinfeld, Daniel L.

(3)

Shank, Matthew D.

(3)

Tuten, Tracy L., 1967- author.

(3)

Van Eeden, Evert Philippus.

(3)

(2)

(2)

Armstrong, Gary (Gary M.)

(2)

Armstrong, Gary (Gary M.), author.

(2)

(2)

Behrer, Mattias.

(2)

Berger, Arthur Asa, 1933-

(2)

Botha, Elrie, 1970-

(2)

Byford, Martin, author.

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

Colquitt, Jason.

(2)

D'Amico, Michael.

(2)

Danziger, Pamela N.

(2)

(2)

Du Plessis, P. J.

(2)

Engel, James F.

(2)

(2)

Euromonitor International.

(2)

Featherstone, Mike.

(2)

Fennis, Bob Michaël, 1968-

(2)

Frank, Robert H.

(2)

Frank, Robert H., author.

(2)

Gans, Joshua, 1968- author.

(2)

Goldsmith, Ronald Earl.

(2)

Hall, Steve, 1955-

(2)

Hawkins, Del I.; Best, Roger; Coney, Kenneth A.

(2)

Healey, Justin.

(2)

Hoyer, Wayne D.

(2)

Jamal, Ahmad, 1965-

(2)

Jarvis, Jeff, 1954-

(2)

Kotler, Philip, author.

(2)

Krishna, Aradhna.

(2)

LePine, Jeffery A.

(2)

Libich, Jan, author.

(2)

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(2)

MacInnis, Deborah J., author.

(2)

Mankiw, N. Gregory, author.

(2)

McDonald, Malcolm.

(2)

Millward Brown (Firm)

(2)

Miniard, Paul W.

(2)

Mooij, Marieke K. de, 1943-

(2)

Mothersbaugh, David L.

(2)

Mpinganjira, Mercy.

(2)

(2)

Raaij, W. Fred van.

(2)

Rapaille, Clotaire.

(2)

Roberts, Kevin, 1949-

(2)

Roberts-Lombard, Mornay

(2)

Roberts-Lombard, Morney

(2)

Stonecash, Robin Ellen, author.

(2)

Stroebe, Wolfgang.

(2)

Sutherland, Max.

(2)

Swarbrooke, John.

(2)

TV Choice Productions.

(2)

(2)

Tellis, Gerard J., 1950-

(2)

Thorson, Esther.

(2)

Tisdell, C. A. (Clement Allan)

(2)

(2)

Wesson, Michael J.

(2)

(2)

Wisenblit, Joseph.

(2)

Worcester, Robert M.

(2)

Zikmund, William G.

(2)

Acuff, Dan S., 1942-

(1)

Adie, Lauren Amy.

(1)

Ahluwalia, Rohini, 1966-

(1)

(1)

Albanese, Paul J.

(1)

Aleti, Torgeir, author.

(1)

Alexander, Jim, 1950-

(1)

Almendro, Jennifer.

(1)

Alper, Loretta.

(1)

Anderson, Alison.

(1)

Anderson, Chris, 1961-

(1)

Anderson, Kristin, 1962- Delivering knock your socks off service.

(1)

(1)

Antonides, Gerrit, 1951-

(1)

Apostolopoulos, Yiorgos.

(1)

Arendt, Hannah, 1906-1975.

(1)

Armengol, Carmen G.

(1)

Armstrong, Gary.

(1)

Armstrong, Steven.

(1)

Arndt, Jasmine Star.

(1)

(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

(1)

Balasubramanian, Sridhar, author.

(1)

Bamossy, Gary J., 1949-

(1)

Barber, Benjamin R., 1939-

(1)

Barker, Jason E.

(1)

Barletta, Marti.

(1)

Barnard, J. (Jacolien), author.

(1)

Baron, Roger B.

(1)

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(1)

(1)

Barrett, Neil, 1962- Advertising on the Internet.

(1)

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Baskin, Jonathan Salem.

(1)

(1)

(1)

Basson, Hanneke.

(1)

Bateson, John E. G.

(1)

Bauer, Joel, 1960-

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beauchamp, Tom L.

(1)

Beckley, Jacqueline H.

(1)

Beetham, Margaret, 1919-

(1)

(1)

Belk, Russell W., author.

(1)

(1)

Benoit, Pamela J., 1954-

(1)

Benoit, William L.

(1)

Bergeman, George W.

(1)

Bergeman, George W., author.

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

Berkman, Harold W.

(1)

Berman, Barry, author.

(1)

Bernard, Rowena.

(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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Block, Lauren G.

(1)

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(1)

(1)

Blythe, Jim, author.

(1)

(1)

(1)

Bond, Jonathan, 1957-

(1)

Boshoff, Christo.

(1)

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(1)

(1)

Bowie, Norman E., 1942-

(1)

(1)

Brechner, Robert A.

(1)

Brechner, Robert A., author.

(1)

Bremner, Nicola.

(1)

Brennan, Linda L. author.

(1)

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(1)

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(1)

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(1)

Brijball, Sanjana.

(1)

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(1)

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(1)

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(1)

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Consumer behavior.

(165)

(61)

Marketing research.

(31)

Branding (Marketing)

(30)

Consumer satisfaction.

(26)

Internet marketing.

(24)

Consumers' preferences.

(23)

Motivation research (Marketing)

(23)

Customer relations.

(21)

Consumers -- Research.

(19)

Brand name products.

(18)

(16)

Consumers' preferences -- South Africa.

(16)

Marketing -- Psychological aspects.

(16)

Consumer behavior -- United States.

(14)

Consumers -- Psychology.

(14)

(14)

(14)

Consumer behavior -- South Africa.

(13)

(13)

Consumer protection -- Law and legislation -- South Africa.

(12)

Consumers -- Attitudes.

(12)

Microeconomics.

(12)

Customer services.

(11)

Advertising -- Psychological aspects.

(10)

Strategic planning.

(10)

Verbraucherverhalten.

(10)

Communication in marketing.

(9)

Consumer behavior -- Psychological aspects.

(9)

Consumption (Economics)

(9)

Marketing -- South Africa.

(9)

Target marketing.

(9)

Women consumers.

(9)

Brand name products -- South Africa.

(8)

Consumers -- Research -- South Africa.

(8)

Consumption (Economics) -- Social aspects.

(8)

Export marketing.

(8)

Marketing -- Management.

(8)

Marketing -- Social aspects.

(8)

Product management.

(8)

Consumer behavior -- Cross-cultural studies.

(7)

(7)

Marketing research -- South Africa.

(7)

(7)

South Africa. Consumer Protection Act, 2008.

(7)

(6)

Child consumers -- United States.

(6)

(6)

International business enterprises.

(6)

Market segmentation.

(6)

Market surveys -- United States.

(6)

Shopping -- Psychological aspects.

(6)

Sports -- Marketing.

(6)

Trademarks -- South Africa.

(6)

(6)

Advertising -- Brand name products.

(5)

Brand name products -- Management.

(5)

Business forecasting.

(5)

Consumer behavior -- United States -- Case studies.

(5)

Consumers -- South Africa.

(5)

Consumers, Black -- South Africa.

(5)

Customer loyalty.

(5)

Electronic commerce.

(5)

(5)

Neuromarketing.

(5)

(5)

Relationship marketing.

(5)

Social responsibility of business.

(5)

(5)

(5)

Young consumers.

(5)

(4)

Branding (Marketing) -- South Africa.

(4)

Child consumers.

(4)

Consumentengedrag.

(4)

Consumption (Economics) -- Psychological aspects.

(4)

Consumption (Economics) -- United States.

(4)

Customer relations -- Management.

(4)

Decision making.

(4)

Fashion merchandising.

(4)

Identity (Psychology)

(4)

Intercultural communication.

(4)

Internet advertising.

(4)

(4)

Market surveys.

(4)

Marketing -- United States.

(4)

(4)

(4)

Young adult consumers.

(4)

Advertising -- Cross-cultural studies.

(3)

Advertising -- Handbooks, manuals, etc.

(3)

Advertising -- Social aspects.

(3)

Advertising -- United States.

(3)

Aspects psychologiques.

(3)

(3)

(3)

Comportement du consommateur.

(3)

Consommateurs -- Comportement.

(3)

Consumer behavior -- Australia -- Case studies.

(3)

Consumer behavior -- Australia.

(3)

Consumer behavior -- Forecasting.

(3)

Consumer behavior -- Research.

(3)

Consumer behaviour

(3)

Consumer behaviour.

(3)

Consumer complaints -- South Africa.

(3)

Consumer protection -- Law and legislation.

(3)

Consumer protection -- South Africa.

(3)

Corporations -- South Africa.

(3)

Creative ability in business.

(3)

Customer services -- Management.

(3)

Entrepreneurship.

(3)

Fashion merchandising -- South Africa.

(3)

(3)

Information technology -- Management.

(3)

Internet marketing -- South Africa.

(3)

Job satisfaction.

(3)

Law -- South Africa -- Popular works.

(3)

(3)

Microeconomics -- Textbooks.

(3)

Mobile commerce.

(3)

Online social networks -- Economic aspects.

(3)

Organizational change.

(3)

(3)

Public relations.

(3)

(3)

(3)

Sales management.

(3)

(3)

Senses and sensation.

(3)

Social marketing.

(3)

Social media -- Economic aspects.

(3)

(3)

Sports -- Aspect économique -- États-Unis.

(3)

Sports -- Economic aspects -- United States.

(3)

Sports -- Economic aspects.

(3)

Sports -- United States -- Marketing.

(3)

Sports -- États-Unis -- Marketing.

(3)

Success in business.

(3)

United States -- Social conditions -- 1980-

(3)

Women consumers -- United States.

(3)

(2)

Advertising agencies.

(2)

Advertising and children -- United States.

(2)

Advertising and children.

(2)

Advertising as Topic.

(2)

Advertising campaigns.

(2)

Affluent consumers -- United States.

(2)

African Americans -- Economic conditions.

(2)

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- Marketing -- Management.

(2)

Brand perception -- Research -- South Africa

(2)

Business mathematics -- Problems, exercises, etc.

(2)

Capitalism -- United States.

(2)

Cognition and culture.

(2)

Consommateurs -- Comportement -- Aspect psychologique.

(2)

(2)

Consumer Protection Act, 2008 (South Africa)

(2)

Consumer behavior

(2)

Consumer behavior -- Europe.

(2)

Consumer behavior -- New Zealand -- Case studies.

(2)

Consumer behavior -- New Zealand.

(2)

Consumer behavior -- Social aspects.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumer credit -- Law and legislation -- South Africa.

(2)

Consumer credit.

(2)

Consumer education.

(2)

Consumer satisfaction -- Evaluation.

(2)

Consumers -- Examinations, questions, etc.

(2)

Consumers -- History.

(2)

Consumers -- Periodicals.

(2)

Consumers -- Research -- Methodology.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers -- South Africa -- Attitudes.

(2)

Consumers -- United States -- Attitudes.

(2)

Consumers, Black.

(2)

Consumptiemaatschappij.

(2)

Consumption (Economics) -- Moral and ethical aspects.

(2)

Consumption (Economics) -- United States -- Psychological aspects.

(2)

(2)

Credit -- Law and legislation -- South Africa.

(2)

Criminal justice, Administration of -- South Africa.

(2)

Criminal law -- South Africa.

(2)

Criminal psychology.

(2)

Criminals -- Great Britain -- Attitudes.

(2)

(2)

Digital communications.

(2)

(2)

Documentary films.

(2)

Domestic relations -- South Africa.

(2)

Economic forecasting.

(2)

Economics -- Psychological aspects.

(2)

Economics -- Textbooks.

(2)

Education -- Research.

(2)

Electronic commerce -- Management.

(2)

(2)

Empresas internacionales.

(2)

Entreprises multinationales.

(2)

(2)

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