public relations / Dean Kruckeberg, Marina Vujnovic -- Communication and culture / Christine L. Ogan

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

Corporations -- Public relations.

resource function -- The administrative function -- The public relations function.

, public relations, and advertising) and illuminates the differences and similarities in writing styles

Public relations -- Australia.

/ Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports

Public relations.

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

principles of American business ; Public Relations Society of America, Code of ethics.

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion