customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet

Sport Programs in the Public and Private Sector -- Physical Education and Sport Programs in the Public

-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling

resource function -- The administrative function -- The public relations function.

, public relations, and advertising) and illuminates the differences and similarities in writing styles

Public relations -- Australia.

/ Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports

-saturated culture, posing provocative questions about the state of modern society: Have interpersonal relations

, accountability and public participation -- 20. Municipal development planning -- 21. Basic legal matters relevant

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms

the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages