Public relations.

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

resource function -- The administrative function -- The public relations function.

, public relations, and advertising) and illuminates the differences and similarities in writing styles

Public relations -- Australia.

principles of American business ; Public Relations Society of America, Code of ethics.

-saturated culture, posing provocative questions about the state of modern society: Have interpersonal relations

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

Public relations -- History -- 20th century.

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions