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1. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the
Available: Copies:
2. 
Cover image for Exploring corporate strategy : [text and cases]
Exploring corporate strategy : [text and cases]
by 
Johnson, Gerry.
Format: 
Books
Publication Date 
2005
Excerpt: 
Exploring corporate strategy : [text and cases] / Johnson, Gerry.
Available: Copies:
3. 
Cover image for Strategic management in action
Strategic management in action
by 
Coulter, Mary K.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018971.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014191445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2005
Excerpt: 
effectively integrates strategy theory and strategy action in an exciting and engaging way. The author
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4. 
Cover image for Strategic thinking in tactical times
Strategic thinking in tactical times
Strategic thinking in tactical times
by 
DiVanna, Joseph A.
Table of contents http://catdir.loc.gov/catdir/toc/hol051/2003063273.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2003063273.html
Publisher description http://catdir.loc.gov/catdir/description/hol053/2003063273.html
Format: 
Books
Publication Date 
2004
Excerpt: 
business processes making them able to sense changes in the business climate and initiative tactical
Available: Copies:
5. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
Available: Copies:
6. 
Cover image for Management of information technology
Management of information technology
Management of information technology
by 
Frenzel, Carroll W.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Managing e-business applications -- pt. 4. Superior practices in managing systems. Developing and managing
Available: Copies:
7. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Business marketing management : a strategic view of industrial and organizational markets / Hutt
Available: Copies:
8. 
Cover image for Agile project management : how to succeed in the face of changing project requirements
Agile project management : how to succeed in the face of changing project requirements
Agile project management : how to succeed in the face of changing project requirements
by 
Chin, Gary.
PTARPP e-Shelf location detail ; [click to view]
Table of contents http://catdir.loc.gov/catdir/toc/ecip049/2003022111.html
Format: 
Books
Publication Date 
2004
Excerpt: 
portfolio management: aligning tactical projects with business strategy -- Integrating portfolio and project
Available: Copies:
9. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
Available: Copies:
10. 
Cover image for Strategic management : formulation, implementation, and control
Strategic management : formulation, implementation, and control
Strategic management : formulation, implementation, and control
by 
Pearce, John A.
Format: 
Books
Publication Date 
2003
Excerpt: 
building shareholder value -- Strategy implementation: Implementing strategy through short-term objectives
Available: Copies:
11. 
Cover image for Small business management : an entrepreneurial emphasis
Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
Available: Copies:
12. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in
Available: Copies:
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