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13. 
Cover image for Strategic management : concepts and cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in
Available: Copies:
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection
Available: Copies:
15. 
Cover image for Crafting and implementing strategy : text and readings
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
1998
Excerpt: 
Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-
Available: Copies:
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
1997
Excerpt: 
interactivity purposeful -- Market the mission -- Use zero based planning strategy -- Use cross functional
Available: Copies:
17. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing
Available: Copies:
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