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5401.

Cover image for Marketing communications

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2023

Available: Copies:

5402.

Cover image for Advertising creative : strategy, copy, and design

Advertising creative : strategy, copy, and design

by

Altstiel, Tom, author.

Format:

Books

Publication Date

2023

Available: Copies:

5403.

Cover image for SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.

SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.

by

Barlow, DH

Format:

Books

Publication Date

2023

Available: Copies:

5404.

Cover image for Strategic integrated marketing communications

Strategic integrated marketing communications

by

Percy, Larry Verfasser. (DE-588)170799492

Format:

Books

Publication Date

2023

Available: Copies:

5405.

Cover image for Interaction design : beyond human-computer interaction

Interaction design : beyond human-computer interaction

by

Rogers, Yvonne, author.

Format:

Books

Publication Date

2023

Available: Copies:

5406.

Cover image for SketchUp for interior design : 3D visualizing, designing, and space planning

SketchUp for interior design : 3D visualizing, designing, and space planning

by

Cline, Lydia Sloan, author.

Format:

Books

Publication Date

2023

Available: Copies:

5407.

Cover image for Entrepreneurship and new venture management

Entrepreneurship and new venture management

Entrepreneurship and new venture management

by

Van Aardt, Isa, author.

Format:

Books

Publication Date

2023

Available: Copies:

5408.

Cover image for Digital marketing in practice : design, implement and measure effective campaigns

Digital marketing in practice : design, implement and measure effective campaigns

by

Knight, Hanne, author.

Format:

Books

Publication Date

2023

Available: Copies:

5409.

Brand storytelling : put customers at the heart of your brand story

by

Rodriguez, Miri, author.

Format:

Books

Publication Date

2023

Available: Copies:

5410.

Cover image for Consumer Behaviour 5th

Consumer Behaviour 5th

Consumer Behaviour 5th

by

Roberts-Lombard, Mornay

Format:

Books

Publication Date

2022

Available: Copies:

5411.

Cover image for Successful project management in South Africa

Successful project management in South Africa

by

Gido, Jack, 1945- author.

Format:

Books

Publication Date

2022

Available: Copies:

5412.

ADVERTISING AND INTEGRATED BRAND PROMOTION.

by

SCHEINBAUM, ANGELINE CLOSE.

Format:

Books

Publication Date

2022

Available: Copies:

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Library: VEGA Durban

Access Level

Author

Maritz, C. J. (C. Janse)

(32)

Affinity Advertising and Publishing.

(15)

(11)

(10)

Heller, Steven.

(8)

Independent Institute of Education. Vega School

(8)

Kotler, Philip.

(8)

Aaker, David A.

(7)

Kotler, Philip, author.

(7)

Keller, Kevin Lane, 1956-

(6)

(6)

Strydom, J. W. (Johan Wilhelm), 1952-

(6)

Wegner, Trevor.

(6)

Ambrose, Gavin, author.

(5)

Chaffey, Dave, 1963- author.

(5)

Du Plooy-Cilliers, F. (Franzél)

(5)

Evening, Martin.

(5)

(5)

Lindström, Martin, 1970-

(5)

(5)

Norman, Donald A.

(5)

Onstott, Scott, author.

(5)

The Independent Institute of Education (Vega School)

(5)

Adams, Douglas, 1952-2001.

(4)

Advertising Media Association of South Africa.

(4)

Ambrose, Gavin.

(4)

Brevis, Tersia, 1967-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

(4)

Denzin, Norman K.

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(4)

Freeman, Michael, 1945-

(4)

Harris, Paul, 1971-

(4)

Hill, Charles W. L.

(4)

(4)

Langford, Michael, 1933-

(4)

Lincoln, Yvonna S.

(4)

McQuail, Denis.

(4)

Michalko, Michael, 1940-

(4)

(4)

Peters, Thomas J.

(4)

(4)

Robbins, Stephen P., 1943-

(4)

Steinberg, Sheila.

(4)

Williams, Richard, 1933-2019, author.

(4)

Achebe, Chinua.

(3)

Adobe Creative Team.

(3)

Aldrich, Winifred.

(3)

Armstrong, Gary (Gary M.)

(3)

(3)

(3)

Beverland, Michael, author.

(3)

Ching, Francis D. K., 1943-

(3)

Cooper, Donald R.

(3)

(3)

De Bono, Edward, 1933-

(3)

Ellis-Chadwick, Fiona, author.

(3)

Farrell, Joyce, author.

(3)

(3)

Gladwell, Malcolm, 1963-

(3)

(3)

Kapferer, Jean-Noël.

(3)

Kartajaya, Hermawan, 1947- author.

(3)

Kotze, Phillip.

(3)

Louw, M. (Marianne)

(3)

Meyer, Chris, 1961-

(3)

Meyer, Trish, 1961-

(3)

Moodley, Shalina.

(3)

Morrell, Robert.

(3)

Museum of Modern Art (New York, N.Y.)

(3)

Nakamichi, Tomoko.

(3)

Percy, Larry, author.

(3)

Quirk eMarketing (Firm)

(3)

(3)

Rudansky-Kloppers, Sharon.

(3)

Setiawan, Iwan, author.

(3)

Stokes, Rob (eMarketing specialist)

(3)

Tuten, Tracy L., 1967- author.

(3)

Van Heerden, Neels, 1957-

(3)

(3)

Zeegen, Lawrence.

(3)

Affinity Advertising & Publishing

(2)

Affirnity Advertising and Publishing

(2)

Allende, Isabel.

(2)

Anton, Kelly Kordes.

(2)

Appignanesi, Richard.

(2)

Arens, William F.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Art Directors Club of Europe.

(2)

Ayres, Ian, 1959-

(2)

Bagraim, Jeffrey, contributor.

(2)

Barfoot, Caroline.

(2)

(2)

Baron, Robert A.

(2)

Barry, Pete (Pete S.)

(2)

Bedbury, Scott.

(2)

(2)

(2)

Bezuidenhout, Rose-Marié.

(2)

Bezuidenhout, Stefan, editor.

(2)

(2)

(2)

Blatner, David.

(2)

(2)

Bosman, Herman Charles, 1905-1951.

(2)

Bowerman, Bruce L.

(2)

(2)

Brown, Richard, 1971-

(2)

(2)

Buhlungu, S. (Sakhela)

(2)

Burtenshaw, Ken.

(2)

Butler, Judith, 1956-

(2)

Calvert, Sheena.

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

(2)

Clayton, Cherry.

(2)

Clements, James P.

(2)

Conrad, Joseph, 1857-1924.

(2)

Cronje, G. J. de J.

(2)

Csikszentmihalyi, Mihaly.

(2)

Cunningham, Nicole author.

(2)

Daft, Richard L.

(2)

Daly, Niki, author.

(2)

Daniel, John, 1944-2014.

(2)

(2)

Derakhshani, Dariush, author.

(2)

Derakhshani, Randi, author.

(2)

(2)

Donnelly, James H.

(2)

Drewniany, Bonnie L.

(2)

Dru, Jean-Marie.

(2)

Du Plessis, Erik.

(2)

Du Plooy, Gertruida M.

(2)

Du Plooy-Cilliers, F. (Franzél), author.

(2)

(2)

Duncan, Tom (Thomas R.)

(2)

Durban Art Gallery.

(2)

Durrheim, Kevin.

(2)

(2)

Eckstein, Brenda

(2)

(2)

Economic History Society.

(2)

Elliott, Richard H., author.

(2)

Engelbrecht, W.H.

(2)

Erasmus, Barney, 1954-

(2)

Erasmus, Barney.

(2)

Etzel, Michael J.

(2)

(2)

Felton, George, 1947-

(2)

Fenichell, Stephen.

(2)

Fielding, M. L. (Michael L.), author.

(2)

(2)

Ford, John C., 1949-

(2)

(2)

(2)

Frank, Robert H.

(2)

(2)

George, Jennifer M.

(2)

Gido, Jack, 1945-

(2)

(2)

Grant, Robert M., 1948- author.

(2)

Greenberg, Jerald.

(2)

Greenwald, Martin L., 1943-

(2)

Grieshaber, James.

(2)

(2)

Hallett, George.

(2)

Harris, Paul, 1971- author.

(2)

Hartley, Colin.

(2)

Hathorn, Tobias.

(2)

Heussner, Tobias, author.

(2)

Higson-Smith, Craig, 1969-

(2)

Hobbs, Philippa, 1955-

(2)

Hoddinott, Brenda.

(2)

(2)

Human Sciences Research Council.

(2)

Human Sciences Research Council. Child, Youth and Family Development Research Programme.

(2)

(2)

Hussain, Frahaan.

(2)

Hybels, Saundra.

(2)

International Accounting Standards Board.

(2)

Johnson, Michael, 1964-

(2)

Jones, Gareth R.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Jordan, Bradford D.

(2)

Kanuk, Leslie Lazar.

(2)

Kegler, Richard.

(2)

Kelley, Tom, 1955-

(2)

Khoza, Reuel J.

(2)

Kilmer, Rosemary, author.

(2)

Kilmer, W. Otie, author.

(2)

King, Laurie R.

(2)

King, Stephen, 1947-

(2)

(2)

Koekemoer, Ludi.

(2)

Kumar, Ranjit, author.

(2)

Lamb, Charles W.

(2)

Landa, Robin, author.

(2)

Langa, Mandla, 1950-

(2)

(2)

Format

(2060)

Electronic Resources

(60)

(38)

(27)

(16)

(15)

Visual Materials

(3)

(2)

Projected graphic

(2)

(1)

(1)

Item Category 1

Developer Books

Prescribed Books

Recommended Books

Material Type

Audio-visual Material

Audio-visual equipment

Developer Books

Inter-library loan book

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(1927)

(6)

(4)

(4)

(4)

(3)

(3)

(2)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Shelf Location

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Publication Date

Subject

(97)

(72)

Branding (Marketing)

(69)

(44)

Brand name products.

(44)

(42)

(35)

Accounting -- Textbooks.

(33)

(33)

Computer graphics.

(32)

Strategic planning.

(31)

Graphic design (Typography)

(30)

Internet marketing.

(29)

(28)

Commercial art.

(26)

(26)

Photography -- Digital techniques.

(26)

Creative ability in business.

(24)

(24)

Brand name products -- Management.

(23)

Consumer behavior.

(22)

Adobe Photoshop.

(21)

Web sites -- Design.

(21)

Brand name products -- South Africa.

(20)

Marketing -- Management.

(20)

Creative thinking.

(19)

Drawing -- Technique.

(19)

(18)

(18)

(17)

Communication in marketing.

(17)

Marketing research.

(17)

Organizational behavior.

(16)

(15)

Consumers' preferences -- South Africa.

(15)

(15)

Fashion design.

(15)

Handbooks and manuals.

(15)

Computer games -- Design.

(14)

Corporations -- Finance.

(14)

Entrepreneurship.

(14)

Image processing -- Digital techniques.

(14)

Pictorial works.

(14)

Social sciences -- Research -- Methodology.

(14)

Social sciences -- Research.

(14)

Südafrika <Staat>

(14)

Accounting -- Problems, exercises, etc.

(13)

Advertising -- South Africa.

(13)

Aufsatzsammlung.

(13)

(13)

(13)

Computer animation.

(13)

Creative ability.

(13)

Criticism, interpretation, etc.

(13)

Industrial management.

(13)

Success in business.

(13)

Visual communication.

(13)

(12)

Advertising copy.

(12)

Arts graphiques.

(12)

Branding (Marketing) -- South Africa.

(12)

(12)

(12)

(12)

Marketing -- South Africa -- Management.

(12)

Mass media -- South Africa.

(12)

(11)

Corporations -- South Africa.

(11)

(11)

Marketing -- South Africa.

(11)

(11)

Problems and exercises.

(11)

(10)

Business enterprises -- Finance.

(10)

(10)

Photography, Artistic.

(10)

Politics and government

(10)

Race relations.

(10)

Research -- Methodology.

(10)

South Africa -- Politics and government -- 1994-

(10)

Video games -- Design.

(10)

Commercial statistics.

(9)

Computer games -- Programming.

(9)

Customer relations.

(9)

Economic development.

(9)

Economic history.

(9)

English language -- Rhetoric.

(9)

English language.

(9)

Human-computer interaction.

(9)

(9)

Microeconomics.

(9)

Organizational change.

(9)

Photography -- Lighting.

(9)

Report writing.

(9)

South Africa -- Social conditions -- 1994-

(9)

(9)

Advertising campaigns.

(8)

(8)

(8)

(8)

Business names.

(8)

Decision making.

(8)

Developing countries.

(8)

Industrial design.

(8)

Manners and customs.

(8)

(8)

(8)

Organizational effectiveness.

(8)

(8)

Adobe Illustrator (Computer file)

(7)

Adobe InDesign (Electronic resource)

(7)

Advertising -- Psychological aspects.

(7)

Animation (Cinematography)

(7)

Apartheid -- South Africa.

(7)

Art publicitaire.

(7)

Business communication.

(7)

C# (Computer program language)

(7)

Consumer behavior -- South Africa.

(7)

Corporate culture.

(7)

Corporate image.

(7)

English language -- Dictionaries.

(7)

Fashion drawing.

(7)

(7)

Gebrauchsgraphik.

(7)

Interpersonal communication.

(7)

(7)

New business enterprises.

(7)

Personnel management -- South Africa.

(7)

Popular culture.

(7)

Public relations.

(7)

Small business -- Management.

(7)

Social sciences -- Methodology.

(7)

South Africa -- Race relations.

(7)

Strategisch management.

(7)

Südafrika (Staat)

(7)

Trademarks -- South Africa.

(7)

Type and type-founding.

(7)

Visual perception.

(7)

(7)

Advertising -- Brand name products.

(6)

(6)

Beeldende kunsten.

(6)

Computer-aided design.

(6)

Consumers' preferences.

(6)

Detective and mystery stories.

(6)

Dressmaking -- Pattern design.

(6)

Industrial management -- Statistical methods.

(6)

(6)

Macroeconomics.

(6)

Management -- South Africa.

(6)

Marketing research -- South Africa.

(6)

Oral communication.

(6)

Product management.

(6)

Sales promotion.

(6)

Self-actualization (Psychology)

(6)

Social conditions.

(6)

Social responsibility of business.

(6)

Staat Südafrika.

(6)

(6)

Strategisches Management.

(6)

(6)

Verbraucherverhalten.

(6)

Video recordings for the hearing impaired.

(6)

Web site development.

(6)

Adobe After effects.

(5)

(5)

Advertising layout and typography.

(5)

Advertising media planning.

(5)

Art and society.

(5)

Art, Modern -- 20th century.

(5)

(5)

Authors, South African -- 20th century -- Biography.

(5)

(5)

Brand name products -- Case studies.

(5)

Business ethics.

(5)

Business mathematics.

(5)

Clothing trade.

(5)

College readers.

(5)

(5)

Communication in design.

(5)

Communication visuelle.

(5)

(5)

Critical thinking.

(5)

(5)

Decision making -- Statistical methods.

(5)

Documentary films.

(5)

(5)

Economic policy.

(5)

(5)

English language -- Grammar.

(5)

Entrepreneurship -- South Africa.

(5)

Flash (Computer file)

(5)

Grafische vormgeving.

(5)

Interpersonal relations.

(5)

(5)

Layout (Printing)

(5)

(5)

Macroeconomics -- Textbooks.

(5)

Mass media and culture.

(5)

Microsoft Excel (Computer file)

(5)

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