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37. 
Cover image for Gender and popular culture
by 
Milestone, Katie, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Culture, Gender and Power -- Consumer Culture, Audiences and Identity -- Digital Culture, Social Media and
Available: Copies:
by 
Chiumbu, Sarah, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
diverse manifestations -- Theorising and researching audiences and users -- Political economy of the
Available: Copies:
39. 
Cover image for The craft of criticism : critical media studies in practice
by 
Kackman, Michael, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Cognitivism / Ted Nannicelli -- Ethnography / Jessica Lingel & Mary Gray -- Audiences / Matt Hills -- Genre
Available: Copies:
40. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital
Available: Copies:
41. 
Cover image for Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Box 2 Crisis researchers -- Purpose of the book -- Structure of the book -- Target audiences
Available: Copies:
42. 
Cover image for Handbook of research on citizen engagement and public participation in the era of new media
by 
Adria, Marco L., 1959- editor.
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
Audience engagement
Available: Copies:
43. 
Cover image for Public relations writing : strategies & structures
by 
Newsom, Doug, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
principles, preparing to write, writing for select audiences, and writing for crisis situations. It
Available: Copies:
44. 
Cover image for Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
plan and conducting a situation analysis -- Segmenting, evaluating and selecting target audiences
Available: Copies:
46. 
Cover image for Princess : secrets to share
by 
Sasson, Jean P., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
undoubtedly attract the Princess's and Jean Sasson's many loyal readers. It will also appeal to new audiences
Available: Copies:
47. 
Cover image for The SAGE handbook of television studies
by 
Alvarado, Manuel, 1948- editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
television audiences / Effects and cultivation / Active audience and uses and gratifications / Raced
Available: Copies:
48. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
: -- Social media and your targeted audience -- Blogs: tapping millions of Evangelists to tell your story
Available: Copies:
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