literary theory, semiotics, cultural studies, and philosophy. With many relevant web links accessed via an

, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous

the home; Television, identity and globalization Textual analysis, discourse and semiotics. Each

Semiotics and the arts.

-- 25. Semiotics and data analysis -- 26. Conversation analysis -- 28. Grounded theory -- 29. The uses

Introduction; Introduction to Textual Analysis; Semiotics; Advanced Textual Analysis

relation -- 5. Meaning and the machine: toward a semiotics of interaction -- Part II. The Rhetoric of

Immanence and subjectivity -- Cultural semiotics -- A history of the modern subject -- Social

1. Structuralism and semiotics / Kate McGowan -- 2. Narrative and narratology / Paul Wake -- 3

communication theory -- The semiotic tradition -- Key ideas of the semiotic tradition -- Variations in the

consumption -- The semiotics of shopping -- Malls and the American consumer culture -- Tourism and consumer

-- Semiotics of Cinema / In Practice: The "1984" Macintosh Commercial -- Film Form / In Practice: Rashomontage