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1.

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

by

Rankhododo, Tondani.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

2.

Cover image for The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

by

Nxumalo, Bongiwe Samukelisiwe.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

3.

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

by

Govender, Levania.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

4.

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

by

Bianca, Marguerite

Format:

Books

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

5.

Cover image for Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

by

Sakutukwa, Anesu.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

6.

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

by

Cunningham, Ashleigh

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

7.

Cover image for The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

by

Griffin, Olivia.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

8.

Cover image for Advertisements and the representations of hegemonic masculinity : the case of GQ magazine

Advertisements and the representations of hegemonic masculinity : the case of GQ magazine

Advertisements and the representations of hegemonic masculinity : the case of GQ magazine

by

Sabela, Danisa.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

9.

Cover image for Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

by

Willows, Stephen.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

10.

Cover image for Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

by

Pietersen, Conny Nteboheleng.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

11.

Cover image for The impact of technology on branding

The impact of technology on branding

The impact of technology on branding

by

Myers, Brady Hudson.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

12.

Cover image for The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

by

Mackay, Brett.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(250)

Independent Institute of Education. Vega School.

(15)

Independent Institute of Education. Vega School

(12)

The Independent Institute of Education (Vega School)

(5)

Independent Institute of Education. Vega School.

(2)

(2)

Abrahamse, Kaylie.

(1)

(1)

Allen, Jessica.

(1)

Alter, Gidon Hillel.

(1)

Arendse, Melody.

(1)

Arvanaitis, Daleah.

(1)

Aucamp, Jacques.

(1)

Barnardt, Bastiaan.

(1)

Barry, Courtney Amber.

(1)

(1)

Basson, Hanneke.

(1)

Basson, Jessica.

(1)

(1)

Batchelor, Michaela.

(1)

(1)

(1)

Becker, Daniel Cameron.

(1)

Belling, Cameron

(1)

Bester, Karle Marcell.

(1)

Bhoola, Chetna.

(1)

Bianca, Marguerite

(1)

(1)

Biesenbach, Rinette.

(1)

Billing, Cameron.

(1)

Bleazard, Michelle.

(1)

(1)

(1)

Bouwer, Franscoe Carel.

(1)

Bugaari, Erika Butetsi.

(1)

Burger, Wouter.

(1)

Burnett, Michael

(1)

Butterworth, Ashleigh.

(1)

Cabeleira, Stacey.

(1)

Carmichael, Valerie Charlei.

(1)

Carpenter, Emma Jane.

(1)

Carstens, Georgia Emma.

(1)

(1)

Christians, Kelly.

(1)

(1)

(1)

Clerx, Humphrey

(1)

Coetsee Christiaan.

(1)

(1)

(1)

Crabtree, Amy-Sue

(1)

Cronje, William.

(1)

Cunningham, Ashleigh

(1)

Damata, Simone.

(1)

(1)

De Beer, Sarah Ann.

(1)

De Canha, Justin D. C.

(1)

De Freitas, Joao.

(1)

De Jager, Laverne.

(1)

De Klerk, Chelsea Dee.

(1)

De Reuk, Chanel.

(1)

(1)

Deane, Alistair.

(1)

Deckers, Jessica.

(1)

Devenish, Christine.

(1)

(1)

Di Bartolo, Marianna

(1)

Dickens, Brooke.

(1)

Du Plessis, I. H.

(1)

Duncan, Thomas.

(1)

Dunn, Emanuela Enrica Samara.

(1)

Dziba, Khangelani.

(1)

Eaton, Samantha.

(1)

(1)

Ehrlich, Chaim.

(1)

Esterhuyse, Elzaan Erica.

(1)

Fairfax, Jessica.

(1)

Fairlie, Emma-Jayne.

(1)

Fanton, Aimee Ilona.

(1)

(1)

(1)

Forbay, Rosland

(1)

(1)

Fourie, Natasha.

(1)

(1)

Freudenreich, O.

(1)

Fructus, Nicolas

(1)

Gaffoor, Shaakir.

(1)

Gape, Kenaleone.

(1)

Garbaccio, Jean-Pierre Otello.

(1)

Garlick, Phillip.

(1)

Geldenhuys, Michelle.

(1)

Gibson-Van Der Walt, Kim

(1)

Gilburt, Grace.

(1)

Giuricich, Gabriella.

(1)

Glowacki, Matthew.

(1)

(1)

(1)

Gounder, Bhavna.

(1)

(1)

Govender, Levania.

(1)

Govind, Kishan.

(1)

Granger, Vanessa.

(1)

Griffin, Olivia.

(1)

Grobler, Huibri.

(1)

Gunkel-Keuler, Leigh.

(1)

(1)

Hatch, Brittany.

(1)

Henderson, Kent Blake.

(1)

Heyn, Charlotte.

(1)

(1)

(1)

Houghton, Tamarind.

(1)

Howarth, Claire.

(1)

Hughes, Sarah-Jane.

(1)

(1)

(1)

(1)

Husfeld, Marelie.

(1)

Indepdent Institute of Education. Vega School.

(1)

Independent Institute of Education. Vega School

(1)

Japhet, Antoinette.

(1)

(1)

Jeanroy-Bertrand, Julien

(1)

Johnson, Erica.

(1)

Jones, Samantha.

(1)

Jordan, Dianne.

(1)

Joubert, Nelia.

(1)

Kalavadakken, Jetto.

(1)

Keefer, Amelia.

(1)

Kganyago, Kgabo.

(1)

King, Tayla Ann.

(1)

Klayton, Angela.

(1)

Koch, Terrence.

(1)

Kok, Brittney Tara.

(1)

(1)

Komar, Caroline.

(1)

Krohnert, Michael

(1)

(1)

Kunene, Siyanda.

(1)

Lamont, Chantel.

(1)

Landsberg, Calvin.

(1)

(1)

Lehobye, Thabang.

(1)

Lekota, Motlalepusho.

(1)

(1)

Lombard, Leanne.

(1)

(1)

Mabalane, Dennis K.

(1)

Mabasha, Phumzile.

(1)

Macildowie, Kate.

(1)

(1)

Madisakwane, Katlego.

(1)

Mahlangu, Beth.

(1)

Mahlangu, Thulani.

(1)

Mamogobo, Lucia.

(1)

Mantshontsho, Mzukona Mzimasi.

(1)

Maohapeloa, Joshuoa Pulumo.

(1)

Marais, Liezel.

(1)

Markram, Janine.

(1)

Marks, Vanessa.

(1)

(1)

Mashiane, Lebogang.

(1)

Mashori, Letlhogonolo.

(1)

Matlare, Itumeleng.

(1)

Matsena, Vanessa.

(1)

Matsolo, Sibongiseni.

(1)

Mautjana, Sarah.

(1)

(1)

Mdluli, Mbali Sharon.

(1)

Meadon, Darius.

(1)

(1)

(1)

(1)

Midgley, Michael

(1)

Mitchell, Shane Darryn.

(1)

(1)

Modisane, Tshepang.

(1)

Mogashane, Lebogang.

(1)

Mogashane, Masego.

(1)

Mokibe, Sharon Duduetsang.

(1)

Mokoena, Lebogang.

(1)

Molwantwa, Ofentse Sandra.

(1)

Moskovits, Shari G.

(1)

Mostert, Marike.

(1)

Motaung, Ofentse.

(1)

Motaung, Thato.

(1)

(1)

Muchnick,Talya.

(1)

Mushwana, Shavana.

(1)

(1)

Mutezo, Tendai V.

(1)

Mwamwetta, Monna.

(1)

Myers, Brady Hudson.

(1)

Mzimba, Lungiswa.

(1)

Naidoo, Mishka.

(1)

Ndlovu, Bheki Shadrack.

(1)

Neil, Hannah Jade.

(1)

Neuhoff Wessel, J. W.

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Neumann, Kerryn.

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Theses/Dissertations

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Subject

Brand building -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

(1)

Brand Consumer Behaviour -- Research -- South Africa

(1)

Brand Leadership

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand narration

(1)

Brand perception -- Research -- South Africa

(1)

Brand personality

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing)

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Chase Software.

(1)

City Brand Building

(1)

Consumer behavior.

(1)

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Durban Beachfront

(1)

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

Marketing rsearch -- South Africa.

(1)

New world of work

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

(1)

(1)

(1)

(1)

University students

(1)

Urban Open Spaces

(1)

Value generation

(1)

Visual Narrative Inquiry

(1)

Washing powder branding -- Research -- South Africa

(1)

Workspace design

(1)

Youth market -- Research -- South Africa

(1)

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