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37. 
Cover image for Consumer behaviour
Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- The online world
Available:
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38. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- 11.Exploring Hybrid Channels from the Customer Perspective: Offering Channels That Meet Customers
Available:
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39. 
Cover image for The little book of big customer satisfaction measurement
The little book of big customer satisfaction measurement
The little book of big customer satisfaction measurement
by 
Rao, Ajit, 1962-
Format: 
Books
Publication Date 
2012
Excerpt: 
The little book of big customer satisfaction measurement / Rao, Ajit, 1962-
Available:
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40. 
Cover image for Wired and dangerous : how your customers have changed and what to do about it
Wired and dangerous : how your customers have changed and what to do about it
Wired and dangerous : how your customers have changed and what to do about it
by 
Bell, Chip R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer loyalty.
Available:
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41. 
Cover image for Corporate social strategy : stakeholder engagement and competitive advantage
Corporate social strategy : stakeholder engagement and competitive advantage
Corporate social strategy : stakeholder engagement and competitive advantage
by 
Husted, Bryan, 1957-
Cover image http://assets.cambridge.org/97805211/97649/cover/9780521197649.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good
Available:
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42. 
Cover image for Services marketing.
Services marketing.
Services marketing.
by 
Bateson, John E. G.
Format: 
Books
Publication Date 
2011
Excerpt: 
implementing effective recovery strategies -- 14. Strategies for facilitating customer loyalty & retention
Available:
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44. 
Cover image for The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
by 
Aaker, Jennifer Lynn.
Format: 
Books
Publication Date 
2010
Excerpt: 
customer loyalty. Leverage the power of design thinking and psychological research with practical
Available:
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46. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Boshoff, Christo.
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer services -- South Africa -- Marketing.
Available:
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47. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Kotler, Philip.
Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html
Format: 
Books
Publication Date 
2009
Excerpt: 
customers -- Creating customer value, satisfation, and loyalty -- Analyzing consumer & business markets
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Kotler, Philip.
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Independent Institute of Education. Vega School of Brand Leadership.
(4)
Bowen, John (John T.), 1948-
(3)
Makens, James C.
(3)
Roberts-Lombard, Mornay, editor.
(3)
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Customer loyalty.
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Marketing -- Management.
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