Routledge handbook of African media and communication studies Mano, Winston HerausgeberIn. (DE-588

planning terms and concepts -- Media strategy -- The media mix - channel characteristics -- Social media

Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

communications and influence -- Planning for digital, social media and mobile marketing -- Supporting the

McQuail's media and mass communication theory. McQuail, Denis, author.

Media channel planning perspectives and frameworks Towards an integrated brand communication. /

Communication in marketing.

marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural

Environment, media and communication / Hansen, Anders, 1957- author.

Media studies : critical African and decolonial approaches / Chiumbu, Sarah, editor.

Media now : understanding media, culture, and technology / Straubhaar, Joseph D., author.

Media studies. Volume 4, Social (new) media and mediated communication today / Fourie, Pieter J