communication; strategic communication; and public relations. Joep Cornelissen is Professor of Corporate

KMPL: Public relations

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

-- Public relations -- Other elements of non-advertising promotion -- Global advertising strategy

Public relations.

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

public relations materials -- Writing TV and radio commercials -- Writing web sites -- Writing landing

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more

Finance, Public -- Law and legislation -- South Africa.

-- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.