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37.

Destination branding : creating the unique destination proposition

Morgan, Nigel.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html

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Books

Publication Date

2002

Excerpt:

professionals and academics who bring their original research findings and first-hand experience of the tourism

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38.

Effective behavior in organizations : cases, concepts, and student experiences

Cohen, Allan R.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027254838&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

Effective behavior in organizations : cases, concepts, and student experiences / Cohen, Allan R.

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39.

McQuail's mass communication theory

McQuail, Denis.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-d.html

Format:

Books

Publication Date

2000

Excerpt:

and research traditions -- Audience formation and experience -- pt. 6 Effects. The effect research

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40.

E-business & e-commerce for managers

Deitel, Harvey M., 1945-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009281450&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009281450&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2000

Excerpt:

Experience -- Protecting Your e-Business -- Streaming Media: How Much Is Too Much? -- Preparing for New

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