-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

damages -- Legal and public policy considerations that have justified the statutory development of the law

presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

-- Internal Communications -- Investor Relations -- Government Relations -- Crisis Management -- Conclusion

: political public relations -- Pressure-group politics and the oxygen of publicity -- Political communication

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity