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37. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
Available:
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by 
Blanchard, Kenneth H.
Format: 
Books
Publication Date 
2004 2003
Excerpt: 
Communication in management.
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by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2003
Excerpt: 
Key concepts in integrated marketing communication (IMC) -- The place of public relations in the
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41. 
Cover image for Organizational communication : approaches and processes
by 
Miller, Katherine, 1959-
Format: 
Books
Publication Date 
2003
Excerpt: 
Communication in personnel management.
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42. 
Cover image for How to measure human resources management
by 
Fitz-enz, Jac.
Format: 
Books
Publication Date 
2002
Excerpt: 
How to measure human resources management / Fitz-enz, Jac.
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43. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
Opinion -- Ch. 4. Ethics -- Ch. 5. Research -- Ch. 6. The Law -- Ch. 7. Communication -- Ch. 8. Management
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by 
Hunsaker, Phillip L.
Format: 
Books
Publication Date 
2001
Excerpt: 
Training in management skills / Hunsaker, Phillip L.
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45. 
Cover image for Organizational behavior
by 
Robbins, Stephen P., 1943-
Inhaltsverzeichnis Organizational behavior
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
-- Understanding work teams -- Communication -- Leadership and trust -- Power and politics -- Conflict and
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46. 
Cover image for Organizational behavior
by 
Kreitner, Robert.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
-- Managing conflict and negotiation -- Organizational process. Organizational communication in the Internet
Available:
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47. 
Cover image for Mass media, towards the millennium : the South African handbook of mass communication
by 
De Beer, A. S. (Arrie)
Format: 
Books
Publication Date 
1998
Excerpt: 
Mass media, towards the millennium : the South African handbook of mass communication / De Beer, A
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by 
Zeelie, Johannes.
Format: 
Regular print
Publication Date 
1998
Excerpt: 
Communication in management.
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